Baits & Lures

HOT SALE
VMC Hover Jigs VMC Hover Jigs Chartreuse 1/0

VMC Hover Jigs

VMC

Was: $4.99
Now: $4.49

The VMC Hover Jig is a precision-crafted fishing lure designed to mimic the appearance and movement of a baitfish. Its built-in trailer hook loop allows anglers to add extra weight or a trailer hook for added versatility. The forged high-carbon steel...

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Strike King Red Eye Shad Lipless Crankbaits Strike King Red Eye Shad Blue Gizzard Shad 1/2

Strike King Red Eye Shad Lipless Crankbaits

STRIKE KING

$1.79 - $5.39

The Strike King Red Eye Shad Lipless Crankbaits are a top-of-the-line choice for anglers seeking a versatile and effective lure. Designed by Strike King's national pro staff, these crankbaits offer a complete fish-catching package at an unbeatable price...

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Strike King KVD Jerkbaits KVD Jerkbait Clown 4.75

Strike King KVD Jerkbaits

STRIKE KING

$1.79 - $8.36

The Strike King KVD Jerkbaits are a result of Kevin VanDam's meticulous design and testing process, which spanned nearly two years. These jerkbaits boast an unrivaled action, with a wide side-to-side travel on the jerk and erratic wiggling and darting...

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Strike King Rage Tail Craws SK Baby Rage Craw Watermelon Meat

Strike King Rage Tail Craws

STRIKE KING

$4.76 - $6.29

The Strike King Rage Tail Craws are a game-changer for anglers looking to add some excitement to their soft plastic presentations. These lures feature a unique and exclusive tail design that sets them apart from other soft plastics on the market. The...

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Strike King Mini-King Spinnerbaits

Strike King Mini-King Spinnerbaits

STRIKE KING

Was: $3.99
Now: $2.24

The Strike King Mini-King Spinnerbaits are a popular choice among anglers due to their effectiveness in attracting a variety of fish species. These compact spinnerbaits are designed for use with light rods, making them ideal for beginners or those who...

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Strike King KVD Dream Shot KVD Magnum Dream Shot KVD Magic

Strike King KVD Dream Shot

STRIKE KING

$1.79 - $5.39

The Strike King KVD Dream Shot is a highly effective drop shot bait designed by renowned angler Kevin VanDam. Its unique triangle hinged tail section creates a quivering and shaking motion that attracts fish even in calm waters. This bait has proven...

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Strike King Pro Model Series 3 Crankbaits Pro Model Chart Perch Series

Strike King Pro Model Series 3 Crankbaits

STRIKE KING

$1.79 - $5.39

The Strike King Pro Model Series 3 Crankbaits are renowned for their exceptional performance on the water. These compact, deep-diving crankbaits are designed to be effortlessly castable, allowing anglers to search a wide range of depths with ease. With...

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Strike King Rage Bugs Magnum Rage Bug Okeechobee Craw

Strike King Rage Bugs

STRIKE KING

$1.79 - $4.94

The Strike King Rage Bug is a highly effective flip bait designed to target bass in heavy cover. Its streamlined body allows it to easily slip into tight spaces, making it perfect for targeting bass in dense vegetation. The Rage Bug's unique design...

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Strike King Pro Model Series 6 Crankbaits Strike King Pro-Model Series 6 Bait (Chartreuse Shad 0.75-Ounce)

Strike King Pro Model Series 6 Crankbaits

STRIKE KING

$1.79 - $5.39

The Strike King Pro Model Series 6 Crankbaits are designed for deep water fishing, with a large body and zero degree diving plane that allows them to cast extreme distances. These crankbaits are perfect for systematic flat areas where larger shockwaves...

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Strike King KVD Square Bill Crankbaits KVD 4.0 Magnum Squarebill Chart Perch

Strike King KVD Square Bill Crankbaits

STRIKE KING

$1.79 - $8.99

The Strike King KVD Square Bill Crankbaits are designed to mimic the erratic action of a baitfish, enticing shallow bass to strike. With its square bill design, this crankbait generates lively deflections off cover and reaches its desired depth quickly...

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Zoom Dead Ringer Zoom Dead Ringer Red Shad 6 in.

Zoom Dead Ringer

ZOOM

$1.20 - $4.31

The Zoom Dead Ringer Finesse Worm features a soft body with segmented rings to trap and hold water. This design makes this bait have a larger presence than its actual size. The tail on the Dead Ringer Finesse Worm is curly, providing an excellent flutter...

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Zoom Super Speed Craw Zoom Super Speed Craw Black Sapphire 4 in.

Zoom Super Speed Craw

ZOOM

Was: $5.99
Now: $4.76

The Zoom Super Speed Craw is an outsized take on the Zoom Ultra-Vibe Speed Craw, offering wider, bulkier claws and bulkier tails that tease your prey with maximum action and push even more water. At rest, the claws stand in a defensive posture to trigger...

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Berkley PowerBait MaxScent Flatnose Jerk Shad Berkley PowerBait MaxScent Flatnose Jerk Shad Watermelon Red Magic 5 in.

Berkley PowerBait MaxScent Flatnose Jerk Shad

BERKLEY

$3.77 - $6.29

Featuring a compressed flat nose, the Berkley PowerBait MaxScent Flatnose Jerk Shad provides you with an incredible hook-up ratio on a drop shot rig. When you're using finesse applications, the jerk shad's lifelike split tail mimics the motions of easy...

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Berkley PowerBait 3 in. Ribbontail Grubs Berkley PowerBait Ribbontail Grubs, PBHRG

Berkley PowerBait 3 in. Ribbontail Grubs

BERKLEY

$2.69 - $4.49

Berkley PowerBait Ribbontail Grubs features a smaller profile to better entice walleye and other panfish to strike. These grubs have a compact body, perfect for light wire hooks and a slim ribbon tail for increased swimming action. PowerBait's exclusive...

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Strike King Bleeding Bait Mini-King Spinnerbait Strike King Bleeding Bait Mini-King Spinnerbait Fire Tiger 1/8 oz.

Strike King Bleeding Bait Mini-King Spinnerbait

STRIKE KING

Was: $3.99
Now: $3.14

The Strike King Bleeding Bait Mini-King Spinnerbait is a versatile and effective lure for targeting bass, crappie, and other panfish species. Its unique design features a red blood trail skirt that triggers a natural feeding response in fish, making it...

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Rapala Balsa Xtreme BX Jointed Shad Rapala Balsa Xtreme BX Jointed Shad Silver 2 1/2 in.

Rapala Balsa Xtreme BX Jointed Shad

RAPALA

Was: $12.49
Now: $11.24

The Rapala Balsa Xtreme BX Jointed Shad gives anglers a lively, responsive jointed action with a balsa core that kicks hard through the 4–6 ft. zone while the copolymer shell adds durability for casting or trolling around rock, timber, and other...

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Strike King KVD 200 Jerkbait Strike King KVD 200 Jerkbait Pro Black 4.5 in.

Strike King KVD 200 Jerkbait

STRIKE KING

$1.79 - $8.36

The Strike King KVD 200 Jerkbait lineup, like its brethren the KVD 100, provides a perfect combination of roll, wiggle, and flash that bass anglers crave in a hard bait. The Strike King KVD Jerkbait dives deeper at a depth of four-to-seven feet, perfect...

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Strike King Coffee Tubes 3.5" S.K. Coffee Tube Pro 3.5

Strike King Coffee Tubes 3.5"

STRIKE KING

$1.79 - $4.49

The Strike King coffee tube has taken an interesting approach at marketing this new and exciting tube bait. The Strike King coffee tube is actually scented with real coffee bean granules and coffee bean oil. This natural and organic scent is very...

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Strike King KVD Perfect Plastics Bull Worm Strike King KVD Perfect Plastics Bull Worm Magic 8 in.

Strike King KVD Perfect Plastics Bull Worm

STRIKE KING

$1.58 - $4.49

The 8-inch Strike King KVD Perfect Plastics Bull Worm combines a thick, textured body with a beveled bubble tail that kicks upward on the retrieve, creating a slow, exaggerated movement that targets bass around brush piles, weed edges, and deep ledges...

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Berkley PowerBait Chigger Craw Soft Bait Berkley PowerBait Chigger Craw Soft Bait Watermelon 3 in.

Berkley PowerBait Chigger Craw Soft Bait

BERKLEY

Was: $4.99
Now: $4.49

The Berkley PowerBait Chigger Craw Soft Bait is one of those classic go-to baits that has been proven to work time and time again! High-action pinchers waggle about easily, allowing you to either fish it slowly or buzz it - watch the claws churn through...

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Berkley PowerBait MaxScent The General Soft Bait Berkley PowerBait MaxScent The General Soft Bait Black 5 in.

Berkley PowerBait MaxScent The General Soft Bait

BERKLEY

Was: $6.99
Now: $6.29

The Berkley PowerBait MaxScent The General Soft Bait is treated with a custom scent unlike any other softbait on the market and is proven to catch more fish! The General series is a classic slow fall bait with a nice wiggle action. Berkley baits are made...

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Berkley PowerBait Pro Twitchtail Minnows Berkley PowerBait Pro Twitchtail Minnows Watermelon Pearl 3 in.

Berkley PowerBait Pro Twitchtail Minnows

BERKLEY

$2.69 - $4.49

Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to...

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Berkley PowerBait Floating Trout Worm Berkley PowerBait Floating Trout Worm White 3 in.

Berkley PowerBait Floating Trout Worm

BERKLEY

Was: $4.99
Now: $4.49

Trout often ignore traditional baits, but the floating Berkley 3 Inch PowerBait Trout Worm triggers aggressive strikes with its scent, buoyancy, and lifelike action. This soft plastic worm bait floats, allowing for a natural presentation that appeals to...

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Z-Man Finesse Bulletz Z-Man Finesse Bulletz Black 1/5 oz.

Z-Man Finesse Bulletz

Z-MAN

Was: $4.99
Now: $4.49

The Z-Man Finesse Bulletz is a versatile and effective jighead designed for fishing in dense vegetation. Its snag-free bullet-shaped head allows for precise maneuverability through thick cover, making it ideal for targeting fish in areas like brush and...

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