Soft Baits

Powerbait Shaky Snake

BERKLEY

$3.99

Delivering plus-sized performance for targeting kicker bass, the Berkley Powerbait Shaky Snake Magnum is the bigger brother of the original Shaky Snake Worm. Made from Berkley's scent infused Powerbait plastic, the Berkley Powerbait Shaky Snake Magnum...

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Gambler Burner Craw

GAMBLER LURES

$3.99

Designed to be the ultimate flipping bait, the Gambler Burner Craw combines two of Gambler's premier soft plastics into one big-bass-catching-machine. Responsible for a number of tournament cashes throughout Florida, the Gambler Burner Craw features a...

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Strike King Rage Bugs

STRIKE KING

$5.49

Hot out of the molds and ready to pick apart structure, the Strike King Rage Bug was designed with the help of bass fishing legend, Denny Brauer. Made to be the ultimate flip bait, its streamlined body allows it to slip in and out of tiny holes in cover,...

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Zoom Centipedes

ZOOM

$5.49

The Zoom Centipede is an excellent choice for heavily pressured fish. These are "do nothing" worms that can make the difference between a good day or a bad day on the water. The Zoom Centipede has been used for years on a Carolina rig, but also is a...

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Zoom Mag Trick Worms

ZOOM

$5.99

The Zoom Magnum Trick Worm is a straight tail worm with a larger profile, designed for attracting big bites from big bass. Zoom combined the popular Zoom Trick Worm and the Magnum Finesse Worm to create the Magnum Trick Worm. It retains the...

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Berkley Powerbait Lugworms

BERKLEY

$4.99

The ultimate "do nothing" style bait, the Berkley Powerbait Lugworm is perfect for slow finesse applications and getting lethargic fish to bite when nothing else can. Molded with a tapered body shape that features deep tail ribbing, the Berkley Powerbait...

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Berkley PowerBait The Champ Craw

BERKLEY

$5.99

Designed by two-time Bassmaster Classic Champion, Jordan Lee, the Berkley Powerbait Champ Craw delivers an ultra high definition profile and action that will get you into the winner's circle at your next derby. Molded with lifelike details from...

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13 Fishing Ninja Tail Ninja Craw

13 FISHING

$5.99

Slip through cover like an assassin and catch unsuspecting bass with the 13 Fishing Ninja Tail Ninja Craw. Molded with a streamlined body shape that slides through holes in vegetation with ease, the 13 Fishing Ninja Tail Ninja Craw is equipped with...

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13 Fishing Trash Panda Poppin' Frog

13 FISHING

$12.99

Designed to generate a loud topwater commotion that will elicit heart-stopping blow ups, the 13 Fishing Trash Panda Poppin' Frog will allow you to fish through the densest cover and irritate big bass into biting. Built with a classic hollow body...

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13 Fishing Wobble Craw

13 FISHING

$5.99

Delivering an unmatched profile and performance, the 13 Fishing Rabbit Ear Tail Wobble Craw is the ultimate craw for any application. Crafted with mini rabbit ear tail antennas, large rabbit ear tail claws with independent appendages, and side legs, the...

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6th Sense Divine Shakey Worms

6TH SENSE CUSTOM LURE CO

$4.99

Designed to target and entice the more finicky fish on those tough days, the 6th Sense Divine Shakey Worm will definitely help you get a few extra bites and put more fish in the boat, which could be the difference between going home empty handed or...

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6th Sense Ned Fry Worms

6TH SENSE CUSTOM LURE CO

$3.99

A versatile finesse bait that is perfect for highly pressured fish, the 6th Sense Ned Fry Worm is one that you never want to leave the dock without. Made from a durable floating plastic, the 6th Sense Ned Fry Worm maintains an upright position when on...

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6th Sense Prawn Creature Baits

6TH SENSE CUSTOM LURE CO

$4.99

Designed to be your go-to flipping bait around the thickest of cover, the 6th Sense Prawn Creature Bait is built to slide in, out, and through vegetation with ease. Whether you're fishing shallow grass, shoreline brush, or deep hydrilla, the subtle...

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6th Sense Stroker Craw

6TH SENSE CUSTOM LURE CO

$4.99

Whether its shallow grass, shoreline brush, laydown logs, or deep hydrilla you're targeting, the 6th Sense Stroker Craw is designed to be your go-to craw style bait when you are looking for a presentation with a little more action to trigger more bites...

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Berkley Beat'n Paddle Frog

BERKLEY

$4.99

There's almost nothing more fun and exciting than watching a big bass inhale a topwater frog and that is why Berkley created the Berkley Beat'n Paddle Frog. Molded with two oversized paddle tail style feet, the Berkley Beat'n Paddle Frog beats the water...

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Berkley Buzz'n Speed Toad

BERKLEY

$4.99

Built for one thing and one thing only, to entice heart-stopping topwater strikes. The Berkley Powerbait Buzz'n Speed Toad is built with serrated feet that buzz and cut the water's surface, creating a strike provoking topwater disturbance and sound. It...

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Berkley Gulp Alive Leech

BERKLEY

$5.99

Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to...

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Berkley Gulp Leech

BERKLEY

$3.99

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to...

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Berkley Gulp Minnows

BERKLEY

$3.99

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which draws in even the wariest of fish. Stop messing around...

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