Quick viewZoom Swimmin Super Fluke SwimbaitsZOOM Was: $2.89 Now: $2.60 Zoom took one of its most popular and effective fishing lures and added a swimming paddle tail. The Zoom Swimming Super Fluke also features a new formulation and enough bulk to cast it country mile (even weightless). The extremely soft plastic allows theCompareChoose Options
Quick viewSPRO KGB Chad Shad 180 Glide BaitsSPRO Was: $59.99 Now: $53.99 The SPRO KGB Chad Shad 180 Glide Bait offers anglers the power and versatility to target trophy-class bass with extreme efficiency and precision. After endless rounds of testing and design, the KGB Chad Shad ties onto anglers’ lines with the performanceCompareChoose Options
Quick viewReaction Innovations Little/Skinny Dipper LuresREACTION INNOVATION$4.40 - $5.39Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent choice when a finesse approach is a must. The little dipper can be fished in the same fashionCompareChoose Options
NEWQuick viewZ-Man Shadtron LT Fast Sink Blueback Herring 4.5"Z-MAN$12.99The Shadtron LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and finCompare
NEWQuick viewZ-Man Graph ShadZ 3.8" Sexy Shad 3/16ozZ-MAN$6.99Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech softbait feature a line-through jighead and recessed line tie for a consistent, balanced presentation. The lure reachesCompare
NEWQuick viewZ-Man Graph ShadZ 3.8" Smelt 3/16ozZ-MAN$6.99Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech softbait feature a line-through jighead and recessed line tie for a consistent, balanced presentation. The lure reachesCompare
NEWQuick viewZ-Man Graph ShadZ 3.8" Sexy Shad 1/4ozZ-MAN$6.99Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech softbait feature a line-through jighead and recessed line tie for a consistent, balanced presentation. The lure reachesCompare
NEWQuick viewZ-Man Shadtron LT Slow Sink Fishbone 6"Z-MAN$15.99The Shadtron LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and finCompare
NEWQuick viewZ-Man Shadtron LT Fast Sink Fishbone 6"Z-MAN$15.99The Shadtron LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and finCompare
NEWQuick viewZ-Man Shadtron LT Slow Sink Glimmer Shad 6"Z-MAN$15.99The Shadtron LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and finCompare
NEWQuick viewZ-Man Shadtron LT Fast Sink Blueback Herring 6"Z-MAN$15.99The Shadtron LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and finCompare
NEWQuick viewZ-Man Shadtron LT Slow Sink Gizzard Shad 4.5"Z-MAN$12.99The Shadtron LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and finCompare
NEWQuick viewZ-Man Shadtron LT Slow Sink Blueback Herring 6"Z-MAN$15.99The Shadtron LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and finCompare
NEWQuick viewZ-Man Shadtron LT Fast Sink Glimmer Shad 4.5"Z-MAN$12.99The Shadtron LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and finCompare
NEWQuick viewZ-Man Shadtron LT Slow Sink Glimmer Shad 4.5"Z-MAN$12.99The Shadtron LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and finCompare
NEWQuick viewZ-Man Shadtron LT Slow Sink Threadfin Shad 4.5"Z-MAN$12.99The Shadtron LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and finCompare
NEWQuick viewZ-Man Shadtron LT Fast Sink Threadfin Shad 6"Z-MAN$15.99The Shadtron LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and finCompare
Quick viewTrue Bass 4.5" SwimbaitsTRU TURN$9.99Built to grab the attention of baitfish-hungry bass, the True Bass Swimbait Hollow Body Little Head delivers customized performance that stands head-and-shoulders above the competition. Perfectly pigmented, the True Bass Swimbaits Hollow Body Little HeadCompareChoose Options
Quick viewTrue Bass 3.5" SwimbaitsTRU TURN$9.99Catering to the appetite of light feeding fish, the True Bass Swimbaits Hollow Body Minner is the baby brother of the original True Bass Swimbaits Hollow Body Little Head, and a must-have for times when the bite gets tough. Designed with a rounded baitfishCompareChoose Options
Quick viewTrue Bass 5.5' SwimbaitsTRU TURN$10.99A perfect meal for any size bass, the True Bass Swimbaits Hollow Body Perfect Head 5.5" delivers the same amazing fish catching ability as its little brother - the 4.5" Little Head - just more perfect! Using the same body shape as the 4.5" Little Head butCompareChoose Options
Quick viewStrike King Shadalicious SwimbaitsSTRIKE KING$7.99The Strike King Shadalicious swimbait is desinged for the discriminating angler. Every feature, from the action to the lifelike colors, is designed with one the thing in mind...To catch more fish and bigger fish! Rig on either an open ball jig head or withCompareChoose Options
Quick viewStrike King KVD Perfect Plastic Swim'n Caffeine ShadSTRIKE KING$1.99The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible kicking action. Made with Strike King's Perfect Plastic formulation, the KVD Swim'n Caffeine Shad featuresCompareChoose Options
Quick viewStrike King Rage Swimmer SwimbaitsSTRIKE KING$4.99 - $5.99Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be utilized with a wide-range of tactics. Poured with an innovative rib design, the Strike King Rage Swimmer improvesCompareChoose Options
Quick viewStrike King Rage Swimmer Swimbait Tennessee Shad 3.25STRIKE KING$6.99Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be utilized with a wide-range of tactics. Poured with an innovative rib design, the Strike King Rage Swimmer improvesCompare