Baits & Lures

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Rapala Dives To Crankbait Metal 20 Rapala DT Series Crankbaits Citrus Shad 20

Rapala Dives To Crankbait Metal 20

RAPALA

Was: $10.99
Now: $9.89

There are three key traits that make the Rapala Ike's Custom Ink DT-Series more natural and more fresh-to-the-fish than anything else with treble hooks and a bill. First, it's their purposefully muted colors. Before these baits came along, Ike used to...

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Rapala The Shad Rap 08 Rapala Shad Rap Shad 8

Rapala The Shad Rap 08

RAPALA

Was: $9.99
Now: $8.99

When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be the benchmark by which all other hardbaits are measured,...

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Rapala Dives To 14 Crankbait Lures Rapala DT Pearl Grey Shiner 14

Rapala Dives To 14 Crankbait Lures

RAPALA

Was: $8.99
Now: $8.09

Every tattoo tells a story. The "ink," as the street calls these permanent markings, are individual works of art, indeed. Artisan bass angler Mike "Ike" Iaconelli has offered his unique talents to assist in the development of a masterpiece series of...

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Rapala The Shad Rap 07 Rapala Shad Rap Yellow Perch 7

Rapala The Shad Rap 07

RAPALA

Was: $9.99
Now: $8.99

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

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Berkley Fusion19 Underspins Berkley Fusion19 Underspin Pearl White 1/2oz

Berkley Fusion19 Underspins

BERKLEY

Was: $3.99
Now: $3.59

The Berkley Fusion19 Underspin is a versatile and effective swimbait attachment that adds an extra layer of action to your presentations. Its high definition head design and ultra thin profile willow leaf blade create a super bright flash that attracts...

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Berkley Fusion19 Swimbait Heads Berkley Fusion19 Swimbait Head Unpainted 1/2oz 4/0

Berkley Fusion19 Swimbait Heads

BERKLEY

$3.23 - $6.29

Deliver professional grade quality and versatility, the Berkley Fusion19 Swimbait Jighead features an innovative design to ensure your soft plastic trailers are providing peak performance. Built around a custom 40-degree hook for an ideal pulling point,...

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VMC Finesse Rugby Jigs VMC Finesse Rugby Jig Green Pumpkin 1/16oz 2/0

VMC Finesse Rugby Jigs

VMC

Was: $5.49
Now: $4.94

Designed to the specifications of the 2003 Bassmaster Classic Champion, Michael Iaconelli, the VMC Ike Approved Finesse Rugby Jig provides bite-sized attraction that excels when the bite gets tough. Molded around a wide-gap hook, the VMC Ike Approved...

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Berkley Gulp! Catfish Dough Berkley Gulp! Catfish Dough Bloody Chicken 5oz Bag

Berkley Gulp! Catfish Dough

BERKLEY

Was: $5.99
Now: $5.39

The Berkley Gulp Catfish Dough is a highly effective and versatile fishing bait designed specifically for catfish. Its unique formula allows it to outperform even live bait in head-to-head tests, making it a top choice among anglers. With its extreme...

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Z-Man Mag Shroomz Weedless Jigheads Z-Man Mag Shroomz Weedless Green Pumpkin 1/4oz

Z-Man Mag Shroomz Weedless Jigheads

Z-MAN

$3.23 - $5.39

Delivering upsized Ned rig performance, the Z-Man Mag Shroomz Weedless gives anglers the opportunity to fish bigger soft plastics while in and around heavy cover with a Ned rig. Built around a custom 6/0 wide gap hook to accommodate larger soft plastics,...

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Strike King Hack Attack Fluorocarbon Flipping Jigs Strike King Fluorocarbon Jig Blue Craw 3/4oz

Strike King Hack Attack Fluorocarbon Flipping Jigs

STRIKE KING

$1.79 - $4.04

Made for better hook penetration with fluorocarbon lines, the Strike King Hack Attack Fluorocarbon Flipping Jig is perfect for those times when you need the added stealth of fluorocarbon and a smaller presentation. Designed around a smaller diameter hook...

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Z-Man Pro Bulletz Jigs

Z-Man Pro Bulletz Jigs

Z-MAN

$3.41 - $5.84

An intriguing next-level jig design, the Z-Man Pro Bulletz Weedless Jigheads exhibits the all-terrain snag-resistance and efficiency of a Texas rig within a single ElaZtech delivery tool. Designed to be used in conjunction with Elaztech soft plastics,...

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VMC Swingin Rugby FL Straight Jigs VMC Swinging Rugby Head Black 1/2

VMC Swingin Rugby FL Straight Jigs

VMC

$2.64 - $6.29

Built using the head design of the original VMC Rugby Jig, the VMC Swinging Rugby Head Straight Shank takes bottom-dwelling attraction to new heights. Made to give you favorite soft plastics more action than ever, the VMC Swinging Rugby Head Straight...

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Berkley Gulp Trout Dough Gulp Trout Dough

Berkley Gulp Trout Dough

BERKLEY

Was: $6.99
Now: $6.29

Catch more trout with Berkley Gulp! Trout Dough. These irresistible nuggets, fortified with Gulp! flavor bits, have 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to...

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Berkley Gulp! Catfish Bait Chunks Gulp Catfish Chunks

Berkley Gulp! Catfish Bait Chunks

BERKLEY

Was: $5.99
Now: $5.39

The Berkley Gulp! Catfish Chunks 12-Pack is a top choice among catfish anglers. These chunks disperse a potent blood scent that catfish find irresistible, making them a great addition to any fishing setup. With their durable construction, they can...

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Berkley Gulp! Alive! Floating Pinched Crawlers Gulp Alive Nightcrawler

Berkley Gulp! Alive! Floating Pinched Crawlers

BERKLEY

$5.39 - $6.29

Life like imitation of real night crawler that has been pinched off with the added benefit of Garlic Scent to attract fish. These baits are biodegradable with 400x's more scent dispersion and can be "recharged" by placing them back in the Gulp! Alive!...

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Strike King KVD Baby Sexy Frogs Strike King Baby Sexy Frog Sexy Frog

Strike King KVD Baby Sexy Frogs

STRIKE KING

$1.79 - $6.74

The Strike King Baby Sexy Frog is a more compact, snack size version of the ever-popular Strike King KVD Sexy Frog. This hollow belly frog may be small, but it will pack a punch on those bass that are keying in on smaller forage or would prefer a finesse...

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Zoom Finesse Worms Baits Zoom Finesse Worm Motor Oil

Zoom Finesse Worms Baits

ZOOM

$2.60 - $4.76

These little Finesse Worms from Zoom are just the thing when the bite gets a tough or you're fishing clear or pressured water. The Finesse Worm is a small version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky...

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Zoom Magnum Finesse Worms Mag Finesse Worm Pumpkin

Zoom Magnum Finesse Worms

ZOOM

$2.53 - $5.66

Beefy would be the best way to sum up the Magnum Finesse Worm from Zoom. This worm is about twice as thick as the standard Zoom Finesse Worm while only about a quarter inch longer. Effective year-around, it's great for standard applications or any others...

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Zoom Tab Tail Grubs Zoom Tab Tail Grub Watermelon Seed

Zoom Tab Tail Grubs

ZOOM

$1.61 - $2.96

Built to imitate the "dragging" effect of a crippled baitfish, the Zoom Tab Tail Grub employs an innovative tail design that alerts bass to an easy meal and incites powerful strikes. Built with a narrow, torpedo-shaped body, the Zoom Tab Tail Grub...

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Zoom Salty Super Flukes Zoom Super Fluke Watermelon Magic

Zoom Salty Super Flukes

ZOOM

$4.13 - $4.31

Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is attractive to all kinds of fish in both fresh and salt water, but big bass really like them...

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Zoom Fat Albert Grubs Zoom Fat Albert Grubs Green Flash 5"-10pk

Zoom Fat Albert Grubs

ZOOM

$2.69 - $2.96

The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits or spinnerbaits. The curly tail generates a bass-calling, fluttering action as soon as it hits the water,...

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Zoom Curly Tail Worms Zoom Curly Tail Green Pumpkin

Zoom Curly Tail Worms

ZOOM

$2.53 - $4.49

Setting itself apart from other soft plastics with a sensational swimming action, the Zoom Curly Tail delivers a thin, finesse-focused profile that excels when fish are keyed-in on smaller forage. As the name implies, the Zoom Curly Tail is fitted with a...

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Zoom Lizards Baits Zoom Bait 6-Inch Lizard Bait-Pack of 9 (Green Pumpkin/Pearl)

Zoom Lizards Baits

ZOOM

$2.04 - $3.59

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no exception. The secret is in the consistency of the injected plastic - just soft enough for...

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Keitech FAT Swing Impact 3.8" Keitech Swing Impact FAT Tennessee Shad 4.8

Keitech FAT Swing Impact 3.8"

KEITECH

$3.77 - $7.19

Please Note: French Pearl color does not include squid scent. The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker...

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