Baits & Lures

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Strike King KVD Finesse Spinnerbaits KVD Finesse Spinnerbait Sexy Shad 3/8

Strike King KVD Finesse Spinnerbaits

STRIKE KING

$3.77 - $5.39

The Strike King KVD Finesse Spinnerbaits are designed for versatility in various fishing situations. These spinnerbaits feature a smaller, redesigned Perfect Shirt with Magic Tail and all-new naturalized colors. This realistic look and smaller profile in...

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Berkley Powerbait The Generals Berkley PB The General Black Blue Fleck 5.25

Berkley Powerbait The Generals

BERKLEY

$2.48 - $4.49

Joining the ranks of Berkley's legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded with a tapered body shaped, the Berkley Powerbait The...

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Strike King Perfect Plastic Bullworm Watermelon 8

Strike King Perfect Plastic Bullworm Watermelon 8

STRIKE KING

Was: $4.99
Now: $4.49

Made using Strike King's innovative Open Pour Technology (OPT), the Strike King KVD Perfect Plastic Bullworm OPT offers the proven big-bass attraction of the original Bullworm in a softer, slightly smaller offering. Delivering a level of suppleness that...

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Berkley Powerbait Power Swimmers Berkley PB Power Swimmer Electric Shad 3.8

Berkley Powerbait Power Swimmers

BERKLEY

$3.23 - $5.39

The Berkley Powerbait Power Swimmers is a versatile and effective bait that can be used in a variety of fishing scenarios. Its reliable paddletail action is designed to attract fish from a distance, while its eye-catching colors add an extra layer of...

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Zoom Beatdown Worms Zoom Beatdown Green Pumpkin Purple Gold

Zoom Beatdown Worms

ZOOM

Was: $4.99
Now: $3.86

Put a beatdown on the fish and the competition with the Zoom Beatdown Worm. Made from Zoom's legendary soft plastic formula, the Zoom Beatdown Worm gives a whole new meaning to the phrase, "small, but powerful." Perfect for a ned rig, neko rig, wacky...

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Zoom Tiny Brush Hogs Zoom Tiny Brush Hog Watermelon Seed

Zoom Tiny Brush Hogs

ZOOM

Was: $4.99
Now: $4.22

Creature baits are generally big, bulky hunks of plastic, like the Brush Hog and the Baby Brush Hog, designed for flipping or otherwise attracting the attention of a fish by displacing a lot of water. The Zoom Tiny Brush Hog has taken the fish attracting...

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Zoom Magnum Shakey Head Worms Magnum Shakey Head Worm Watermelon Red

Zoom Magnum Shakey Head Worms

ZOOM

Was: $5.99
Now: $4.76

The Zoom Magnum Shakey Head Worm is a longer version of the original Shakey Head Worm with the same tremendous action. Designed for catching big bass, it provides anglers a way to fish the original Shakey Head technique with a bigger bait. Like its...

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Zoom Super Hogs Zoom Super Hog Watermelon Candy

Zoom Super Hogs

ZOOM

$2.51 - $4.76

More compact than the original Zoom Brush Hog, the exciting Zoom Super Hog will quickly become one of your favorite flip baits when you're working thick cover. The long, clinging tails on the Brush Hog have been replaced with a flat, thin, splitable tail...

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Zoom Magnum Ol Monster Worms Magnum Ol Monster Red Shad

Zoom Magnum Ol Monster Worms

ZOOM

Was: $6.99
Now: $5.66

Zoom's big Ol' Monster of a worm just got bigger. Measuring in at 12-inches in length, the new Zoom Magnum Ol' Monster is beefier around the middle, too. The new magnum offers about an inch and three eighths of circumference, compared to the original...

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Berkley Powerbait Maxscent Creature Hawgs Berkley PB Maxscent Creature Hawg Grn Pumpkin Purple 4

Berkley Powerbait Maxscent Creature Hawgs

BERKLEY

Was: $6.99
Now: $6.29

Built for heavy cover, the Berkley Powerbait Maxscent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a streamlined creature bait profile. Perfect for flipping, pitching, and punching, the Berkley Powerbait Maxscent...

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Strike King Flip Tubes Strike King Flip Tube Green Pumpkin

Strike King Flip Tubes

STRIKE KING

Was: $6.99
Now: $4.49

The Denny Brauer salt-impregnated Pro Model Flip-N-Tube is designed especially for Flippin' and Pitchin'. The solid head will make it a lot easier to rig and also add to the longevity of the bait. They are also heavily impregnated with salt. Although...

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Berkley Gulp Crawler Worms

Berkley Gulp Crawler Worms

BERKLEY

Was: $5.99
Now: $5.39

The Berkley Gulp Crawler Worms are designed to mimic the appearance and scent of live nightcrawlers, making them an attractive option for anglers. These soft plastic lures can be rigged in various ways, including with a jig or drop shot, allowing for a...

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Berkley Cane Walker Poppers Berkley Cane Walker Chrome 125

Berkley Cane Walker Poppers

BERKLEY

$4.31 - $7.19

Delivering the most surface disturbance of any Berkley topwater, the Berkley Cane Walker is ideal for those situations when you need a little more noise and action to call fish up to strike. Designed with an aerodynamic body shape that is heavily tail...

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Berkley Powerbait Maxscent Kingtails Berkley PB Maxscent Kingtail Blue Fleck 8

Berkley Powerbait Maxscent Kingtails

BERKLEY

Was: $6.99
Now: $6.29

Blending the proven attraction of an oversized ribbon tail with Berkley's Maxscent technology, the Berkley Powerbait Maxscent Kingtail Worm offers reinforced attraction that big bass won't be able to pass-up. Designed with a ribbed body, the Berkley...

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Berkley Powerbait Maxscent D-Worms Berkley PB Maxscent D-Worm Black 5.5

Berkley Powerbait Maxscent D-Worms

BERKLEY

Was: $6.99
Now: $6.29

Taking finesse attraction to new heights, the Berkley Powerbait Maxscent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley Powerbait Maxscent D-Worm is poured with...

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Strike King Elite Buzz Bleeding S.K. Elite Buzz Bleeding White 3/8

Strike King Elite Buzz Bleeding

STRIKE KING

$1.79 - $4.49

The Strike King Elite Buzz Bleeding is a top-of-the-line buzzbait designed to attract big fish with its unique sound and appearance. Its holes in the blades create a distinctive gurgle noise that echoes through the water, while the bubble trail it leaves...

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Berkley Drift Walkers Berkley Drift Walker Perfect Ghost 110

Berkley Drift Walkers

BERKLEY

$4.31 - $7.19

Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the wariest of bass. Constructed with a slim hydrodynamic profile, the Berkley Drift Walker produces a long...

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Berkley PowerBaits Berkley PowerBait Turbo Dough Trout Bait

Berkley PowerBaits

BERKLEY

$4.22 - $4.49

The Berkley PowerBaits are a line of highly effective fishing baits designed to attract a wide range of fish species. With their unique scent and flavor, these baits have been perfected over 25 years by Berkley scientists. The result is a product that...

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Berkley J-Walker Walking Baits Berkley J-Walker Bone 100

Berkley J-Walker Walking Baits

BERKLEY

$4.31 - $7.19

Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is sure to impress anglers of all skill levels. Blending a hydrodynamic shape and...

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Z-Man Power Fin Shroomz Jig Heads Z-Man Power Fin Shroomz Jig Head Green Pumpkin 1/10oz

Z-Man Power Fin Shroomz Jig Heads

Z-MAN

Was: $5.99
Now: $4.49

The Z-Man Power Fin Shroomz Jig Heads are designed for anglers who need a reliable and durable jig head for fishing in heavy cover. These heads feature the same proven mushroom-shaped design as the popular Finesse ShroomZ, but with a heavy duty 3/0 black...

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Berkley Alive Minnows Berkley Alive Minnow Emerald Shiner 3

Berkley Alive Minnows

BERKLEY

$8.99 - $17.99

NEW Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them back in the bucket. The new Gulp! Alive baits absorb 20%...

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Berkley PowerBait Glitter Chroma-Glow Dough Berkley PowerBait Turbo Dough 1.75 oz Glitter Trout Floating Bait Chartreuse

Berkley PowerBait Glitter Chroma-Glow Dough

BERKLEY

$2.69 - $5.39

The Berkley PowerBait Glitter Chroma-Glow Dough is a highly effective fishing bait that has been perfected over 25 years by Berkley scientists. Its unique formula features an irresistible scent and flavor that fish find hard to resist. This dough bait is...

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Z-Man Fin Shroomz Weedless Jig Heads Z-Man Fin Shroomz Weedless Jig Head Grn Pumpkin 1/10

Z-Man Fin Shroomz Weedless Jig Heads

Z-MAN

Was: $6.99
Now: $5.39

The Z-Man Fin Shroomz Weedless Jig Heads are designed for anglers who need a weedless option that still packs a punch. These jig heads feature a V-shaped weedguard, allowing for more aggressive fishing around cover. Perfect for pairing with the Finesse T...

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Strike King Perfect Plastic Bullworm Watermelon 10 Perfect Plastic Bullworm Green Pumpkin 10

Strike King Perfect Plastic Bullworm Watermelon 10

STRIKE KING

$1.79 - $4.49

Delivering a big-time profile perfect for fishing ledges and targeting bigger bites, the Strike King KVD Perfect Plastic 10" Bullworm features a super-sized finesse worm design complete with a beveled bubble tail. Strike King's exclusive Perfect Plastics...

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