Baits & Lures

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VMC Finesse Rugby Jigs VMC Finesse Rugby Jig Green Pumpkin 1/16oz 2/0

VMC Finesse Rugby Jigs

VMC

Was: $5.49
Now: $4.94

The VMC Finesse Rugby Jig is a precision-crafted lure designed for the most discerning anglers. Its unique design, inspired by Michael Iaconelli's championship-winning techniques, provides an irresistible bite-sized attraction that excels in tough...

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Berkley Gulp! Catfish Dough Berkley Gulp! Catfish Dough Bloody Chicken 5oz Bag

Berkley Gulp! Catfish Dough

BERKLEY

Was: $5.99
Now: $5.39

The Berkley Gulp! Catfish Dough is a highly effective and versatile fishing bait designed specifically for catfish. Its unique formula allows it to outperform even live bait in head-to-head tests, making it a top choice among anglers. With its extreme...

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Z-Man Mag Shroomz Weedless Jigheads Z-Man Mag Shroomz Weedless Green Pumpkin 1/4oz

Z-Man Mag Shroomz Weedless Jigheads

Z-MAN

$3.23 - $5.39

The Z-Man Mag Shroomz Weedless Jigheads are designed to deliver upsized Ned rig performance, allowing anglers to fish larger soft plastics in and around heavy cover. Built around a custom 6/0 wide gap hook, these jigheads can accommodate bigger baits...

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Strike King Hack Attack Fluorocarbon Flipping Jigs Strike King Fluorocarbon Jig Blue Craw 3/4oz

Strike King Hack Attack Fluorocarbon Flipping Jigs

STRIKE KING

$1.79 - $4.04

The Strike King Hack Attack Fluorocarbon Flipping Jig is designed to excel in clear water situations where a smaller presentation is necessary. Its compact head design allows it to navigate through vegetation with ease, making it perfect for flipping in...

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Z-Man Pro Bulletz Jigs

Z-Man Pro Bulletz Jigs

Z-MAN

$3.41 - $5.84

The Z-Man Pro Bulletz Weedless Jigheads are a game-changer for anglers seeking to tackle complex cover with ease. These innovative jigheads combine the best of both worlds, offering the snag-resistance of a Texas rig and the efficiency of a weighted wide...

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VMC Swingin Rugby FL Straight Jigs VMC Swinging Rugby Head Black 1/2

VMC Swingin Rugby FL Straight Jigs

VMC

$2.64 - $6.29

The VMC Swingin Rugby FL Straight Jigs are designed to give your favorite soft plastics more action than ever. Built using the head design of the original VMC Rugby Jig, these jigs take bottom-dwelling attraction to new heights. With an articulated jig...

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Berkley Gulp Trout Dough Gulp Trout Dough

Berkley Gulp Trout Dough

BERKLEY

Was: $6.99
Now: $6.29

The Berkley Gulp Trout Dough is a revolutionary soft bait designed to outperform live bait in head-to-head field tests. Its unique formula features a natural, biodegradable composition that attracts fish with an irresistible scent. With 400 times more...

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Berkley Gulp! Catfish Bait Chunks Gulp Catfish Chunks

Berkley Gulp! Catfish Bait Chunks

BERKLEY

Was: $5.99
Now: $5.39

The Berkley Gulp! Catfish Bait Chunks are a top choice among catfish anglers due to their potent blood scent that catfish find irresistible. These chunks disperse a strong smell that attracts catfish, making them a great addition to any fishing setup...

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Berkley Gulp! Alive! Floating Pinched Crawlers Gulp Alive Nightcrawler

Berkley Gulp! Alive! Floating Pinched Crawlers

BERKLEY

$5.39 - $6.29

The Berkley Gulp! Alive! Floating Pinched Crawlers are a game-changer for anglers targeting walleye. These realistic lures mimic the appearance and scent of a freshly pinched night crawler, complete with a potent garlic aroma that's sure to attract fish...

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Strike King KVD Baby Sexy Frogs Strike King Baby Sexy Frog Sexy Frog

Strike King KVD Baby Sexy Frogs

STRIKE KING

$1.79 - $6.74

The Strike King Baby Sexy Frog is a more compact, snack size version of the ever-popular Strike King KVD Sexy Frog. This hollow belly frog may be small, but it will pack a punch on those bass that are keying in on smaller forage or would prefer a finesse...

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Zoom Finesse Worms Baits Zoom Finesse Worm Motor Oil

Zoom Finesse Worms Baits

ZOOM

$2.60 - $4.76

These little Finesse Worms from Zoom are just the thing when the bite gets a tough or you're fishing clear or pressured water. The Finesse Worm is a small version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky...

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Zoom Magnum Finesse Worms Mag Finesse Worm Pumpkin

Zoom Magnum Finesse Worms

ZOOM

$2.53 - $5.66

Beefy would be the best way to sum up the Magnum Finesse Worm from Zoom. This worm is about twice as thick as the standard Zoom Finesse Worm while only about a quarter inch longer. Effective year-around, it's great for standard applications or any others...

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Zoom Tab Tail Grubs Zoom Tab Tail Grub Watermelon Seed

Zoom Tab Tail Grubs

ZOOM

$1.61 - $2.96

Built to imitate the "dragging" effect of a crippled baitfish, the Zoom Tab Tail Grub employs an innovative tail design that alerts bass to an easy meal and incites powerful strikes. Built with a narrow, torpedo-shaped body, the Zoom Tab Tail Grub...

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Zoom Salty Super Flukes Zoom Super Fluke Watermelon Magic

Zoom Salty Super Flukes

ZOOM

$4.13 - $4.31

Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is attractive to all kinds of fish in both fresh and salt water, but big bass really like them...

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Zoom Fat Albert Grubs Zoom Fat Albert Grubs Green Flash 5"-10pk

Zoom Fat Albert Grubs

ZOOM

$2.69 - $2.96

The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits or spinnerbaits. The curly tail generates a bass-calling, fluttering action as soon as it hits the water,...

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Zoom Curly Tail Worms Zoom Curly Tail Green Pumpkin

Zoom Curly Tail Worms

ZOOM

$2.53 - $4.49

Setting itself apart from other soft plastics with a sensational swimming action, the Zoom Curly Tail delivers a thin, finesse-focused profile that excels when fish are keyed-in on smaller forage. As the name implies, the Zoom Curly Tail is fitted with a...

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Zoom Lizards Baits Zoom Bait 6-Inch Lizard Bait-Pack of 9 (Green Pumpkin/Pearl)

Zoom Lizards Baits

ZOOM

$2.04 - $3.59

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no exception. The secret is in the consistency of the injected plastic - just soft enough for...

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Keitech FAT Swing Impact 3.8" Keitech Swing Impact FAT Tennessee Shad 4.8

Keitech FAT Swing Impact 3.8"

KEITECH

$3.77 - $7.19

The Keitech FAT Swing Impact 3.8" is a versatile bait that can be used with various techniques and in almost any fishing scenario. Its thicker design makes it suitable for A-rigs, jigs, spinnerbaits, Texas-rigs, and Carolina Rigs. The beefed-up paddle...

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Zoom Brush Hogs Zoom Brush Hog Black

Zoom Brush Hogs

ZOOM

Was: $6.99
Now: $5.21

The Zoom Brush Hogs are the most popular of the new generation of 'creature baits' on the market today. They've been responsible for winning a lot of money in tournaments all over the United States. The Zoom Brush Hogs are big, bulky baits with tails,...

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Zoom Mag UV Speed Craws Zoom Mag Speedcraw Watermelon Seed

Zoom Mag UV Speed Craws

ZOOM

Was: $6.59
Now: $5.21

Responding to the popular demand and the requests of the Zoom pro staff, the Zoom Magnum Ultra Vibe Speed Craw delivers the same superstar performance and utility as the original Speed Craw but now in a larger size to trigger bigger bites. More than 20%...

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Zoom Midsize Brush Hogs

Zoom Midsize Brush Hogs

ZOOM

Was: $6.29
Now: $5.21

Adding to Zoom's legendary line-up of fishing catching baits, the Zoom Midsize Brush Hog splits the difference between the Baby Brush Hog and the Standard Brush Hog to give anglers the perfect size for almost all scenarios. Delivering an action and...

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Zoom Super Chunks Zoom 37391 037391 Super Chunk Jig Trailer

Zoom Super Chunks

ZOOM

$1.61 - $2.96

Plastic chunks are a great and inexpensive alternative to pork trailers for jigs, spinnerbaits and buzzbaits. The Zoom Super Chunk is a good looking chunk designed for lots of fluttering action. The body of the bait is tough, thick plastic that will stay...

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Rapala X-Rap Jointed Shad 13 Fishing Lures RAPALA XJS13G X-RAP JNTD SHAD 13 GOLD

Rapala X-Rap Jointed Shad 13 Fishing Lures

RAPALA

Was: $14.99
Now: $13.49

With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest speed. Run it fast with equally fantastic action...

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Z-Man Midwest Finesse Swim Jigs Z-Man Midwest Finesse Swim Jig Black Blue 1/4 OZ

Z-Man Midwest Finesse Swim Jigs

Z-MAN

Was: $4.99
Now: $4.49

The Midwest Finesse Swim Jig from Z-Man is a precision-engineered lure designed for finesse fishing applications. Its compact size and StabilTrack head shape provide superior stability and snaglessness, making it ideal for catching fish in tough...

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