Baits & Lures

HOT SALE
Rapala Shad Rap Rapala Shad Rap Helsinki Shad 1 1/2 in.

Rapala Shad Rap

RAPALA

Was: $9.99
Now: $8.99

Rapala Shad Raps are the standard all other cranks are measured by. Shad rap lures closely resemble the sizes, actions, and colors of common baitfish and forage found worldwide. With a premium balsa wood construction, these lures are equally effective...

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Z-Man Chatterbait Mini Max Z-Man Chatterbait Mini Max Black Blue 1/2 oz.

Z-Man Chatterbait Mini Max

Z-MAN

Was: $9.99
Now: $8.09

The Z-Man Chatterbait Mini Max is a compact, tournament-quality bladed jig designed for situations where a smaller profile and more subtle vibration are necessary. Its downsized stainless hex-shaped ChatterBlade emits a potent jig vibration that bass...

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Strike King Hard Knock KVD Square Bill Crankbait Strike King Hard Knock KVD Square Bill Crankbait Gizzard Shad 3 in.

Strike King Hard Knock KVD Square Bill Crankbait

STRIKE KING

Was: $7.99
Now: $7.19

The Strike King Hard Knock KVD Square Bill Crankbait series was designed to meet the demands of Bassmaster Classic Champion Kevin VanDam and will entice strikes from even the wariest bruisers in shallow waters. The square bill form deflects easily off...

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VMC Twitchin' Jig VMC Twitchin' Jig Glow Intruder UV 1/2 oz.

VMC Twitchin' Jig

VMC

$4.94 - $5.39

A VMC Twitchin' Jig gets the fish that need bright colors to create a strike and locks them down! The jig is a multi-species attractor made with a premium rabbit hair body and strip tail that dance under the various jigging, swimming, twitching, and...

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Strike King Rage Tail Craw Soft Bait Strike King Rage Tail Craw Soft Bait Green Pumpkin Sapphire 4 in.

Strike King Rage Tail Craw Soft Bait

STRIKE KING

$1.79 - $6.29

The Strike King Rage Tail Craw Soft Bait was engineered with hi-grade plastics in the familiar, yet attractive, profile of a crawfish. The thick, segmented body has two flapping claws to generate an impressive action, noise, and splash to attract trophy...

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Strike King Rage Bug Soft Bait Strike King Rage Bug Soft Bait Bama Bug 4 in.

Strike King Rage Bug Soft Bait

STRIKE KING

$1.79 - $6.29

The Strike King Rage Bug is the ultimate flipping crawfish. Its meaty, ribbed body slips in and out of cover easily while the claws and appendages cause a ruckus when it hits the water. This soft plastic bait is the ultimate bass fishing tool! It runs...

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Strike King Denny Brauer Structure Jig Strike King Denny Brauer Structure Jig Black Blue 3/4 oz.

Strike King Denny Brauer Structure Jig

STRIKE KING

$1.79 - $4.49

The Strike King Denny Brauer Structure Jig thrives in challenging environments where bass are known to hide, offering you the edge needed to fish confidently around structure. This jig features the innovative Cobra Head design, which enhances sensitivity...

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Strike King Mr. Crappie ShadPole Soft Baits Strike King Mr. Crappie ShadPole Soft Baits Red-Chartreuse Sparkle Glow 2 in.

Strike King Mr. Crappie ShadPole Soft Baits

STRIKE KING

$0.90 - $3.59

Strike King Mr. Crappie ShadPole Soft Baits are great soft baits that are designed with the darting action of a threadfin shad and a wiggling tail like a tadpole. These baits are are made with the highest quality materials and systems control to make...

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Strike King Mr. Crappie Lightning Shad Soft Bait Strike King Mr. Crappie Slabalicious Soft Bait Red-Chartreuse Sparkle Glow 2 in.

Strike King Mr. Crappie Lightning Shad Soft Bait

STRIKE KING

$0.90 - $3.59

Strike King Mr. Crappie Lightning Shad is an excellent soft plastic bait for crappie as well as other panfish. The Lightning Shad features a standard shad style body with a slender tapered tail. The body offers an excellent baitfish profile while the...

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Z-Man LarvaZ Z-Man LarvaZ 1.75" 8PK Glow

Z-Man LarvaZ

Z-MAN

Was: $4.99
Now: $4.49

A Z-Man LarvaZ micro finesse bait mimics various creatures that fish routinely eat. The LarvaZ features a ribbed body, bulbous eyes, wispy legs, and a segmented stinger tail. The highly detailed invertebrate imitation catches everything from crappie,...

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Z-Man Micro Shad Headz Z-Man Micro Shad Headz Black 1/16 oz.

Z-Man Micro Shad Headz

Z-MAN

Was: $5.49
Now: $4.49

The Z-Man Micro Shad Headz jig head, specifically designed to match Z-Man Micro Finesse series baits, adds realism with a highly detailed minnow shape. The Z-man jighead displays lifelike 3D eyes for added appeal and chip-resistant finishes in Glow,...

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Z-Man Graph ShadZ Z-Man Graph ShadZ Smelt 1/4 oz.

Z-Man Graph ShadZ

Z-MAN

Was: $7.99
Now: $6.29

The Z-Man Graph ShadZ furnishes anglers with a serious advantage when using forward-facing sonar to target bass. This pre-rigged jig head features a soft shad body made from 10X Tough ElaZtech material, offering durability and lifelike movement. The...

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Z-Man Shadtron LT Swimbait 4 1/2" Z-Man Shadtron LT Fast Sink Threadfin Shad 4.5"

Z-Man Shadtron LT Swimbait 4 1/2"

Z-MAN

Was: $14.99
Now: $11.69

The Z-Man Shadtron LT Swimbait's wedge-shaped tail effectively mimics the natural movement of a shad, attracting strikes even during slow retrieves. This 4.5-inch soft swimbait features an innovative over/under line-through harness, enabling anglers to...

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Z-Man Micro TRD Z-Man Micro TRD Micro Finesse Bait Smelt 1.75"

Z-Man Micro TRD

Z-MAN

Was: $4.99
Now: $4.49

A Z-Man Micro TRD finesse soft bait targets crappie and panfish yet remains irresistible to multiple game fish, including trout, bass, perch, and more! The 1 3/4 inch Micro TRD, a downsized version of the popular Finesse TRD (The Real Deal) bait series,...

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Z-Man StingerZ Z-Man StingerZ 2" 8PK Dark N Stormy

Z-Man StingerZ

Z-MAN

Was: $4.99
Now: $4.49

The Z-Man StingerZ, a member of the company's Micro Finesse BaitZ line, carries a thick shad or baby panfish body, a hook slot for easy rigging, and a segmented straight tail with a bulbous stinger that undulates and quivers in continual swim action...

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Strike King Tour Grade Double Willow Spinnerbait Strike King Tour Grade Double Willow Spinnerbait Gold Shiner 1/2 oz.

Strike King Tour Grade Double Willow Spinnerbait

STRIKE KING

$7.19 - $8.09

The Strike King Tour Grade Double Willow Spinnerbait is a top-of-the-line fishing lure designed for versatility in various fishing situations. Its new head design allows it to effectively navigate through cover, making it an excellent choice for finding...

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Strike King Denny Brauer Baby Structure Jig Strike King Denny Brauer Baby Structure Jig Black Blue 1/4 oz.

Strike King Denny Brauer Baby Structure Jig

STRIKE KING

Was: $4.99
Now: $4.49

The Strike King Denny Brauer Baby Structure Jig thrives in dense cover and structure, where bass often hide, giving you the advantage in tight fishing spots. This compact jig features the innovative Cobra Head design, which enhances sensitivity and...

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Z-Man Shadtron LT Swimbait 6" Z-Man Shadtron LT Slow Sink Gizzard Shad 6"

Z-Man Shadtron LT Swimbait 6"

Z-MAN

Was: $17.99
Now: $14.39

The Z-Man Shadtron LT Swimbait mimics a shad’s natural movement with its wedge-shaped tail, drawing strikes even on slow retrieves. This 6-inch soft swimbait features an innovative over/under line-through harness, allowing anglers to rig it...

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Strike King Mr. Crappie Sausage Head  - Under Spin Strike King Mr. Crappie Sausage Head  - Under Spin Limetreuse 1/16 oz.

Strike King Mr. Crappie Sausage Head - Under Spin

STRIKE KING

Was: $4.99
Now: $4.49

These Strike King Mr. Crappie Sausage Head - Under Spin jig heads are engineered to deflect off cover, directing the Eagle Claw hook point away from snags. The innovative Sausage Head's creator, legendary pro angler and designer, Wally Marshall, asserts,...

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Strike King Hybrid Hunter Crankbait Strike King Hybrid Hunter Crankbait Chartreuse-Black Back 3 1/2 in.

Strike King Hybrid Hunter Crankbait

STRIKE KING

$8.09 - $8.99

Get through the weeds with ease with the Strike King Hybrid Hunter Crankbait! This bait's unique folded lip is perfect for creating an enticing darting action to trigger instinctual strikes! Strike King added in a deafening rattle to enhance the...

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Strike King Mr. Crappie Sausage Head Jig Heads Strike King Mr. Crappie Sausage Head Jig Heads Chartreuse 1/8 oz.

Strike King Mr. Crappie Sausage Head Jig Heads

STRIKE KING

$3.14 - $3.59

The Strike King Mr. Crappie Sausage Head Jig Heads are designed to have a unique sausage shaped head. Combine that with an Eagle Claw Lazer Sharp platinum black hook your bait won't roll side to side and you can achieve the perfect hook set every time...

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Strike King Hybrid Hunter Jr. Crankbait Strike King Hybrid Hunter Jr. Crankbait Chrome/Blue Back

Strike King Hybrid Hunter Jr. Crankbait

STRIKE KING

Was: $8.99
Now: $8.09

Become irresistible to that trophy Bass with the Strike King Hybrid Hunter Jr. Crankbait! The unique lip design of the Hybrid Hunter Jr. is the key to giving this lure an action that is unlike any other! The 90-degree bill creates a dramatic, exaggerated...

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VMC Hard Ball Jig Heads VMC Hard Ball Jig Heads Chartreuse Lime Green Small 1/4 oz.

VMC Hard Ball Jig Heads

VMC

$2.24 - $3.77

VMC Hard Ball Jig Heads, shaped in a traditional round ball head design and with a big round eye, include a molded-in hook keeper for rigging soft plastics. The jig head's bright, glossy hues pair well with modern plastic baits and different water colors...

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