Baits & Lures

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Rapala Jointed Shallow Shad Rap Rapala Jointed Shallow Shad Rap Yellow Perch 2 3/4 in.

Rapala Jointed Shallow Shad Rap

RAPALA

Was: $8.99
Now: $8.09

A Rapala Jointed Shallow Shad Rap gives bass anglers a lively, wounded-baitfish presentation with a shallow lip and articulated body that wiggles, wobbles, and pulses even at slow speeds, making it effective around shoreline wood, grass edges, and riprap...

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Berkley Gulp! Alive! Minnows Berkley Gulp! Alive! Minnows Emerald Shiner 3 in. 8 oz. Tub

Berkley Gulp! Alive! Minnows

BERKLEY

$5.39 - $8.99

Berkley Gulp! Alive! Minnows provide more attractant and better action than other minnows on the market. They feature a realistic profile and split tail to entice and trigger strikes from panfish and trout. These minnows are packaged in Berkley's "Magic...

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Z-Man Big TRD Z-Man Big TRD Molting Craw 4 in.

Z-Man Big TRD

Z-MAN

$2.24 - $4.04

Kicking it up a notch? You better bring the Z-Man Big TRD! It features the same effective stickbait profile, dimpled body, and irresistible action as its smaller brother, the Z-Man Finesse TRD soft bait, but is larger to trigger the bigger trophy fish...

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Berkley Gulp! Jumbo Leech Soft Bait

Berkley Gulp! Jumbo Leech Soft Bait

BERKLEY

Was: $7.99
Now: $7.19

The Berkley Gulp! Jumbo Leech Soft Bait is a game-changer for anglers looking to outsmart their catch. Its traditional shape has been proven to mimic the appearance and movement of a live leech, making it an attractive option for bass, walleye, and other...

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Z-Man Football NedZ Jig Heads Z-Man Football NedZ Jig Heads Green Pumpkin 1/8 oz.

Z-Man Football NedZ Jig Heads

Z-MAN

Was: $5.99
Now: $5.39

The Z-Man Football NedZ Jig Heads are designed for finesse fishing, allowing anglers to drag baits along rocky bottoms with ease. The compact, oblong shape of these jigheads enables them to pivot and slide over obstacles, activating the bait as it...

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HOT SALE
Zoom Baby Brush Hog Zoom Baby Brush Hog Green Pumpkin Purple 4 in.

Zoom Baby Brush Hog

ZOOM

$2.60 - $4.76

The Zoom Baby Brush Hog is well-known as a versatile creature bait, perfect for flipping and pitching into heavy covers and always creating action! This Zoom bait is a mashup of a crawfish, lizard, and worm with a thin body and multiple appendages to...

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Z-Man Tungsten ChatterBait Elite EVO Z-Man Tungsten ChatterBait Elite EVO Chartreuse White 1/2 oz.

Z-Man Tungsten ChatterBait Elite EVO

Z-MAN

Was: $16.99
Now: $14.39

The Z-Man Tungsten ChatterBait Elite EVO is a high-performance bladed jig designed for deep water coverage. Its 96% pure tungsten construction provides a compact profile and faster sink rates, making it ideal for targeting larger fish species. The...

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Strike King Rage Baby Craw Strike King Rage Baby Craw Amber Green Black 3 in.

Strike King Rage Baby Craw

STRIKE KING

$1.79 - $6.29

The Strike King Rage Baby Craw is an ideal soft bait for anglers targeting finicky bass in diverse conditions. This 3-inch bait features the same action-packed design as the original Rage Craw but in a more compact size, making it perfect for scenarios...

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Z-Man Micro Finesse ShroomZ Jig Heads Z-Man Micro Finesse ShroomZ Jig Heads Black 1/10 oz.

Z-Man Micro Finesse ShroomZ Jig Heads

Z-MAN

Was: $4.99
Now: $4.49

The Z-Man Micro Finesse ShroomZ Jig Heads are designed to pair perfectly with ElaZtech Micro Finesse BaitZ. These miniature mushroom-shaped heads are a favorite among finesse anglers, who appreciate their precision and effectiveness. The custom...

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HOT SALE
Rapala Shad Rap Rapala Shad Rap Helsinki Shad 1 1/2 in.

Rapala Shad Rap

RAPALA

Was: $9.99
Now: $8.99

Rapala Shad Raps are the standard all other cranks are measured by. Shad rap lures closely resemble the sizes, actions, and colors of common baitfish and forage found worldwide. With a premium balsa wood construction, these lures are equally effective...

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HOT SALE
Z-Man Chatterbait Mini Max Z-Man Chatterbait Mini Max Black Blue 1/2 oz.

Z-Man Chatterbait Mini Max

Z-MAN

Was: $9.99
Now: $8.09

The Z-Man Chatterbait Mini Max is a compact, tournament-quality bladed jig designed for situations where a smaller profile and more subtle vibration are necessary. Its downsized stainless hex-shaped ChatterBlade emits a potent jig vibration that bass...

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Strike King Hard Knock KVD Square Bill Crankbait Strike King Hard Knock KVD Square Bill Crankbait Gizzard Shad 3 in.

Strike King Hard Knock KVD Square Bill Crankbait

STRIKE KING

Was: $7.99
Now: $7.19

The Strike King Hard Knock KVD Square Bill Crankbait series was designed to meet the demands of Bassmaster Classic Champion Kevin VanDam and will entice strikes from even the wariest bruisers in shallow waters. The square bill form deflects easily off...

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VMC Twitchin' Jig VMC Twitchin' Jig Glow Intruder UV 1/2 oz.

VMC Twitchin' Jig

VMC

$4.94 - $5.39

The VMC Twitchin' Jig is a versatile and effective lure for catching a variety of fish species. Its unique design allows it to be used with various techniques such as jigging, swimming, twitching, and popping. The natural materials used in its...

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HOT SALE
Strike King Rage Tail Craw Soft Bait Strike King Rage Tail Craw Soft Bait Green Pumpkin Sapphire 4 in.

Strike King Rage Tail Craw Soft Bait

STRIKE KING

$1.79 - $6.29

The Strike King Rage Tail Craw Soft Bait was engineered with hi-grade plastics in the familiar, yet attractive, profile of a crawfish. The thick, segmented body has two flapping claws to generate an impressive action, noise, and splash to attract trophy...

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HOT SALE
Strike King Rage Bug Soft Bait Strike King Rage Bug Soft Bait Bama Bug 4 in.

Strike King Rage Bug Soft Bait

STRIKE KING

$1.79 - $6.29

The Strike King Rage Bug is the ultimate flipping crawfish. Its meaty, ribbed body slips in and out of cover easily while the claws and appendages cause a ruckus when it hits the water. This soft plastic bait is the ultimate bass fishing tool! It runs...

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HOT SALE
Strike King Denny Brauer Structure Jig Strike King Denny Brauer Structure Jig Black Blue 3/4 oz.

Strike King Denny Brauer Structure Jig

STRIKE KING

$1.79 - $4.49

The Strike King Denny Brauer Structure Jig is designed to excel in challenging environments where bass tend to hide. Its innovative Cobra Head design reduces material in the hook gap, resulting in fewer missed strikes. This feature allows anglers to fish...

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Strike King Mr. Crappie ShadPole Soft Baits Strike King Mr. Crappie ShadPole Soft Baits Red-Chartreuse Sparkle Glow 2 in.

Strike King Mr. Crappie ShadPole Soft Baits

STRIKE KING

$0.90 - $3.59

Strike King Mr. Crappie ShadPole Soft Baits are great soft baits that are designed with the darting action of a threadfin shad and a wiggling tail like a tadpole. These baits are are made with the highest quality materials and systems control to make...

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Strike King Mr. Crappie Lightning Shad Soft Bait Strike King Mr. Crappie Slabalicious Soft Bait Red-Chartreuse Sparkle Glow 2 in.

Strike King Mr. Crappie Lightning Shad Soft Bait

STRIKE KING

$0.90 - $3.59

Strike King Mr. Crappie Lightning Shad is an excellent soft plastic bait for crappie as well as other panfish. The Lightning Shad features a standard shad style body with a slender tapered tail. The body offers an excellent baitfish profile while the...

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Z-Man LarvaZ Z-Man LarvaZ 1.75" 8PK Glow

Z-Man LarvaZ

Z-MAN

Was: $4.99
Now: $4.49

A Z-Man LarvaZ micro finesse bait mimics various creatures that fish routinely eat. The LarvaZ features a ribbed body, bulbous eyes, wispy legs, and a segmented stinger tail. The highly detailed invertebrate imitation catches everything from crappie,...

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Z-Man Micro Shad Headz Z-Man Micro Shad Headz Black 1/16 oz.

Z-Man Micro Shad Headz

Z-MAN

Was: $5.49
Now: $4.49

The Z-Man Micro Shad Headz is a precision-crafted jig head designed to complement the Z-Man Micro Finesse series baits. Its highly detailed minnow shape adds realism to your fishing presentation. The black nickel hooks are made with custom light wire for...

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Z-Man Graph ShadZ Z-Man Graph ShadZ Smelt 1/4 oz.

Z-Man Graph ShadZ

Z-MAN

Was: $7.99
Now: $6.29

The Z-Man Graph ShadZ is a pre-rigged jig head designed to mimic the movement of natural baitfish. Its durable 10X Tough ElaZtech shad body provides lifelike action and resistance to wear. The line-through jig head and recessed line tie ensure balanced...

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HOT SALE
Z-Man Shadtron LT Swimbait 4 1/2" Z-Man Shadtron LT Fast Sink Threadfin Shad 4.5"

Z-Man Shadtron LT Swimbait 4 1/2"

Z-MAN

Was: $14.99
Now: $11.69

The Z-Man Shadtron LT Swimbait 4 1/2" is a highly realistic soft plastic swimbait designed to mimic the natural movement of a shad. Its wedge-shaped tail delivers a natural swimming motion, even at slow speeds, making it an effective lure for attracting...

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HOT SALE
Z-Man Micro TRD Z-Man Micro TRD Micro Finesse Bait Smelt 1.75"

Z-Man Micro TRD

Z-MAN

Was: $4.99
Now: $4.49

A Z-Man Micro TRD finesse soft bait targets crappie and panfish yet remains irresistible to multiple game fish, including trout, bass, perch, and more! The 1 3/4 inch Micro TRD, a downsized version of the popular Finesse TRD (The Real Deal) bait series,...

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HOT SALE
Z-Man StingerZ Z-Man StingerZ 2" 8PK Dark N Stormy

Z-Man StingerZ

Z-MAN

Was: $4.99
Now: $4.49

The Z-Man StingerZ, a member of the company's Micro Finesse BaitZ line, carries a thick shad or baby panfish body, a hook slot for easy rigging, and a segmented straight tail with a bulbous stinger that undulates and quivers in continual swim action...

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