Hard Baits

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Savage Gear Hard 4 Play 2.0 Swimbaits Sexy Bluegill 8"

Savage Gear Hard 4 Play 2.0 Swimbaits Sexy Bluegill 8"

SAVAGE GEAR

Was: $18.99
Now: $17.09

The Savage Gear Hard 4 Play 2.0 Swimbaits Sexy Bluegill 8" is a highly realistic and durable swimbait designed to mimic the natural swimming motion of baitfish. Its hard ABS body provides excellent durability, while the semi-soft PVC tail adds a touch of...

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Googan Squad Rival Glide Bait Gizzard Shad

Googan Squad Rival Glide Bait Gizzard Shad

GOOGAN SQUAD

Was: $29.99
Now: $26.99

The Googan Squad Rival Glide Bait Gizzard Shad is a highly effective swimbait designed to target large fish in lakes. Its single-jointed design allows for a unique darting action on a choppy retrieve, making it irresistible to bass. Anglers can also...

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Savage Gear Hard 4 Play 2.0 Swimbaits Yellow Perch 8"

Savage Gear Hard 4 Play 2.0 Swimbaits Yellow Perch 8"

SAVAGE GEAR USA

Was: $18.99
Now: $17.09

The Savage Gear Hard 4 Play 2.0 Swimbaits Yellow Perch 8" is a highly realistic and durable swimbait designed to mimic the natural swimming motion of baitfish. Its hard ABS body provides excellent durability, while the semi-soft PVC tail adds flexibility...

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Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Chrome Black

Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Chrome Black

BANDIT

Was: $7.99
Now: $7.19

The Bandit Suspending Minnow Walleye Deep is a game-changer for walleye anglers. Its unique design allows it to run at a depth of 18-20 feet, making it perfect for targeting fish in this zone. The lure's neutral buoyancy means that it can maintain its...

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Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Blue Shiner

Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Blue Shiner

BANDIT

Was: $7.99
Now: $7.19

The Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Blue Shiner is a game-changer for walleye and zander anglers. Its unique design allows for neutral buoyancy, enabling you to slow down your trolling speed while maintaining the desired running depth...

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Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Sexy Shad

Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Sexy Shad

BANDIT

Was: $7.99
Now: $7.19

The Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Sexy Shad is designed for anglers seeking a precise control over their lure's depth and action. By suspending the minnow at a consistent depth, you can maintain a desired running zone even through...

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Original Mag Wart Hot Tiger

Original Mag Wart Hot Tiger

STORM LURES

Was: $4.99
Now: $4.49

The Original Mag Wart Hot Tiger is a high-performance crankbait designed to mimic the sound and movement of shallow water baitfish. Its multi-ball rattle system produces a higher pitch and raspy tone that's sure to grab the attention of even the most...

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Blue Fox Classic Vibrax 3/8 oz

Blue Fox Classic Vibrax 3/8 oz

BLUE FOX

Was: $3.99
Now: $3.59

The Blue Fox Classic Vibrax 3/8 oz is a top-of-the-line lure designed to catch fish with ease. Its unique sonic vibration technology, emitted when the blade rubs against the free turning gear, creates a low-frequency sound that attracts fish and triggers...

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Blue Fox Classic Vibrax Foxtail White 3/8oz 62-40-101IC

Blue Fox Classic Vibrax Foxtail White 3/8oz 62-40-101IC

BLUE FOX

Was: $4.99
Now: $4.49

The Blue Fox Classic Vibrax Foxtail White is a highly effective lure designed to entice fish with its unique sonic vibration technology. This patented two-part body, made of machined brass and silver or copper plated, emits low-frequency sound waves that...

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Bandit Walleye Deep Bandit Walleye Deep Humble Bee Bait Multicolor

Bandit Walleye Deep

BANDIT

$6.29 - $7.49

The Bandit Walleye Deep is a trolling lure designed to explore deeper waters, making it an excellent choice for anglers targeting walleye, zander, and other predator fish. Its slender minnow jerkbait design mimics the appearance of a baitfish, triggering...

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Owner Flashy Swimmer Hooks Owner Beast Flashy Swimmer with CPS Colorado 3/8oz 8/0

Owner Flashy Swimmer Hooks

OWNER AMERICA

$4.94 - $8.99

The Owner Flashy Swimmer Hooks are designed to add flash and attraction to your favorite soft swimbaits and flukes. Featuring a spinner blade attached to a non-moveable weight on the hook shank, these hooks deliver added fish attraction and help get your...

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Rapala Down Deep Husky Jerk Rapala Down Deep Husky Jerk Pink Tiger UV 4 in.

Rapala Down Deep Husky Jerk

RAPALA

$7.64 - $8.49

Rapala Down Deep Husky Jerks can reach depths of 20 feet when trolled and will run as deep as 10 feet when cast and retrieved thanks to its oversized, deep-diving lip. These husky jerks are perfect for anglers who want a lure that can run straight and...

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Strike King XD Crankbait Strike King 10XD Crankbait Sexy Shad

Strike King XD Crankbait

STRIKE KING

$1.99 - $19.99

Strike King XD Crankbait models feature unique curved bills to get the baits to dive deeper and faster. The Strike King XD Crankbaits are renowned deep-diving crankbaits for their good colors, running true right from the box, getting down deep…and...

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Strike King Red Eyed Shad Tungsten 2 Tap Crankbait Strike King Red Eyed Shad Tungsten 2 Tap Crankbait Chrome Sexy Shad 1/2 oz.

Strike King Red Eyed Shad Tungsten 2 Tap Crankbait

STRIKE KING

$1.99 - $9.89

Your favorite crankbait got an upgrade! The Strike King Red Eyed Shad Tungsten 2 Tap is the same crankbait you love, with an added tungsten sound chamber. This chamber emits a rattle that drives fish crazy! The perfect shad imitating body and realistic...

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Berkley Cane Walker Poppers Berkley Cane Walker Chrome 125

Berkley Cane Walker Poppers

BERKLEY

$4.79 - $7.19

Delivering the most surface disturbance of any Berkley topwater, the Berkley Cane Walker is ideal for those situations when you need a little more noise and action to call fish up to strike. Designed with an aerodynamic body shape that is heavily tail...

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Berkley Drift Walkers Berkley Drift Walker Perfect Ghost 110

Berkley Drift Walkers

BERKLEY

$4.79 - $7.19

Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the wariest of bass. Constructed with a slim hydrodynamic profile, the Berkley Drift Walker produces a long...

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Berkley J-Walker Walking Baits Berkley J-Walker Bone 100

Berkley J-Walker Walking Baits

BERKLEY

$4.79 - $7.99

Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is sure to impress anglers of all skill levels. Blending a hydrodynamic shape and...

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Rapala Dives To Crankbait Metal 20 Rapala DT Series Crankbaits Citrus Shad 20

Rapala Dives To Crankbait Metal 20

RAPALA

$9.89 - $10.99

There are three key traits that make the Rapala Ike's Custom Ink DT-Series more natural and more fresh-to-the-fish than anything else with treble hooks and a bill. First, it's their purposefully muted colors. Before these baits came along, Ike used to...

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Rapala The Shad Rap 08 Rapala Shad Rap Shad 8

Rapala The Shad Rap 08

RAPALA

$8.99 - $9.99

When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be the benchmark by which all other hardbaits are measured,...

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Rapala The Shad Rap 07 Rapala Shad Rap Yellow Perch 7

Rapala The Shad Rap 07

RAPALA

$8.99 - $9.99

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

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Rapala X-Rap Jointed Shad 13 Fishing Lures RAPALA XJS13G X-RAP JNTD SHAD 13 GOLD

Rapala X-Rap Jointed Shad 13 Fishing Lures

RAPALA

$13.49 - $14.99

With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest speed. Run it fast with equally fantastic action...

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Strike King Red Eye Shad Lipless Crankbaits Strike King Red Eye Shad Blue Gizzard Shad 1/2

Strike King Red Eye Shad Lipless Crankbaits

STRIKE KING

$1.99 - $9.99

The Strike King Red Eye Shad Lipless Crankbaits are a top-of-the-line choice for anglers seeking a versatile and effective lure. Designed by Strike King's national pro staff, these crankbaits offer a complete fish-catching package at an unbeatable price...

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Strike King KVD Jerkbaits KVD Jerkbait Clown 4.75

Strike King KVD Jerkbaits

STRIKE KING

$1.99 - $12.99

The Strike King KVD Jerkbaits are a result of Kevin VanDam's meticulous design and testing process, which spanned nearly two years. These jerkbaits boast an unrivaled action, with a wide side-to-side travel on the jerk and erratic wiggling and darting...

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