Hard Baits

HOT SALE
Rapala X-Rap Deep Rapala X-Rap Deep Silver 3 1/8 in.

Rapala X-Rap Deep

RAPALA

Was: $12.49
Now: $11.24

Rapala X-Rap Deep lures sink quickly to the bottom, maintaining all the positive qualities that have made the X-Rap famous. These lures feature prominent scales and a lateral line on the body that catch and reflect light like a beacon. They also include...

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Rapala Mini Fat Rap Rapala Mini Fat Rap Silver 1 1/2 in.

Rapala Mini Fat Rap

RAPALA

Was: $7.99
Now: $7.19

The Rapala Mini Fat Rap packs the classic Fat Rap crankbait shape into a compact, balsa-built body that digs just a few feet down with a tight, fleeing-bait action that consistently triggers trout and panfish when larger profiles won’t seal the...

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Rapala Jointed Shallow Shad Rap Rapala Jointed Shallow Shad Rap Yellow Perch 2 3/4 in.

Rapala Jointed Shallow Shad Rap

RAPALA

Was: $8.99
Now: $8.09

A Rapala Jointed Shallow Shad Rap gives bass anglers a lively, wounded-baitfish presentation with a shallow lip and articulated body that wiggles, wobbles, and pulses even at slow speeds, making it effective around shoreline wood, grass edges, and riprap...

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Rapala Shad Rap Rapala Shad Rap Helsinki Shad 1 1/2 in.

Rapala Shad Rap

RAPALA

Was: $9.99
Now: $8.99

Rapala Shad Raps are the standard all other cranks are measured by. Shad rap lures closely resemble the sizes, actions, and colors of common baitfish and forage found worldwide. With a premium balsa wood construction, these lures are equally effective...

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Strike King Hard Knock KVD Square Bill Crankbait Strike King Hard Knock KVD Square Bill Crankbait Gizzard Shad 3 in.

Strike King Hard Knock KVD Square Bill Crankbait

STRIKE KING

Was: $7.99
Now: $7.19

The Strike King Hard Knock KVD Square Bill Crankbait series was designed to meet the demands of Bassmaster Classic Champion Kevin VanDam and will entice strikes from even the wariest bruisers in shallow waters. The square bill form deflects easily off...

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Strike King Hybrid Hunter Crankbait Strike King Hybrid Hunter Crankbait Chartreuse-Black Back 3 1/2 in.

Strike King Hybrid Hunter Crankbait

STRIKE KING

$8.09 - $8.99

Get through the weeds with ease with the Strike King Hybrid Hunter Crankbait! This bait's unique folded lip is perfect for creating an enticing darting action to trigger instinctual strikes! Strike King added in a deafening rattle to enhance the...

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Strike King Hybrid Hunter Jr. Crankbait Strike King Hybrid Hunter Jr. Crankbait Chrome/Blue Back

Strike King Hybrid Hunter Jr. Crankbait

STRIKE KING

Was: $8.99
Now: $8.09

Become irresistible to that trophy Bass with the Strike King Hybrid Hunter Jr. Crankbait! The unique lip design of the Hybrid Hunter Jr. is the key to giving this lure an action that is unlike any other! The 90-degree bill creates a dramatic, exaggerated...

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Berkley PowerBait Nessie Glide Bait Berkley PowerBait Nessie Glide Bait Green Pumpkin 5 in.

Berkley PowerBait Nessie Glide Bait

BERKLEY

$7.19 - $11.69

The Berkley PowerBait Nessie Glide Bait is a game-changer for anglers of all skill levels. Its unique design allows it to mimic the natural movement of baitfish, making it irresistible to predators. The soft-bodied construction provides a free range of...

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Rapala Shallow Shad Rap Rapala Shallow Shad Rap Perch 2 in.

Rapala Shallow Shad Rap

RAPALA

$8.09 - $8.99

The Rapala Shallow Shad Rap drives bass into a feeding frenzy. These Shad Rap crankbaits are ideal for fishing in skinny water and feature an L-shaped lip that keeps the shad bait just below the surface. Hand-tuned and tank-tested, expect the perfect...

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Rapala Deep Tail Dancer Rapala Deep Tail Dancer Purpledescent 3 1/2 in.

Rapala Deep Tail Dancer

RAPALA

Was: $13.99
Now: $12.59

Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...

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Rapala Ott's Garage Slim Series Crankbait Rapala Ott's Garage (OG) Slim Crankbait Chart Rootbeer Craw

Rapala Ott's Garage Slim Series Crankbait

RAPALA

Was: $10.49
Now: $9.44

The Rapala Ott's Garage Slim Flatside Crankbaits are designed to mimic the natural movement of baitfish, enticing even the most finicky gamefish to strike. Constructed from premium balsa wood, these crankbaits feature flat sides that produce a medium...

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War Eagle Mike McClelland Finesse Spinnerbait War Eagle Buzzbait 3/8 oz. Black

War Eagle Mike McClelland Finesse Spinnerbait

WAR EAGLE

Was: $4.99
Now: $4.49

The War Eagle Mike McClelland Finesse Spinnerbait is a compact and effective lure designed to generate extra bites during tough fishing conditions. Its dual length Bass Eagle pro series skirt and Mustad Ultra Power Point hook make it a top choice among...

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Clutch Darter Glide Bait 7.25" Violet Illusion Pearl

Clutch Darter Glide Bait 7.25" Violet Illusion Pearl

CLUTCH SWIMBAIT CO.

Was: $235.00
Now: $211.50

The Clutch Swimbait Co. Darter Glide Bait is a tournament-proven glide bait engineered for unmatched speed. Born from a challenge by herring-lake expert Justin Kimmel, this bait shatters the limits of glide performance thanks to a proprietary lamination...

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Clutch Darter Glide Bait 7.25" Salty Chrome

Clutch Darter Glide Bait 7.25" Salty Chrome

CLUTCH SWIMBAIT CO.

Was: $235.00
Now: $211.50

The Clutch Swimbait Co. Darter Glide Bait is a tournament-proven glide bait engineered for unmatched speed. Born from a challenge by herring-lake expert Justin Kimmel, this bait shatters the limits of glide performance thanks to a proprietary lamination...

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Clutch Darter Glide Bait 7.25" Olive Chrome

Clutch Darter Glide Bait 7.25" Olive Chrome

CLUTCH SWIMBAIT CO.

Was: $235.00
Now: $211.50

The Clutch Swimbait Co. Darter Glide Bait is a tournament-proven glide bait engineered for unmatched speed. Born from a challenge by herring-lake expert Justin Kimmel, this bait shatters the limits of glide performance thanks to a proprietary lamination...

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Dirty Jigs Tactical Bassin Underspin 1/8 oz. Gizzard Shad

Dirty Jigs Tactical Bassin Underspin 1/8 oz. Gizzard Shad

DIRTY JIGS

Was: $7.49
Now: $6.74

The Dirty Jigs Tactical Bassin Underspin 1/8 oz. Gizzard Shad is a top-notch lure designed to mimic the appearance of a baitfish. Its 3D holographic eyes create an incredibly lifelike effect, making it perfect for attracting even the most discerning bass...

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Dirty Jigs Tactical Bassin Underspin 3/8 oz. Gizzard Shad

Dirty Jigs Tactical Bassin Underspin 3/8 oz. Gizzard Shad

DIRTY JIGS

Was: $7.49
Now: $6.74

The Dirty Jigs Tactical Bassin Underspin 3/8 oz. Gizzard Shad is a highly effective bass lure designed for versatility in various water conditions. Its unique design features a baitfish-imitating swimbait head with 3D holographic eyes, which provides an...

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Blue Fox Whip Tail Deep Runner Spinner 2 Silver

Blue Fox Whip Tail Deep Runner Spinner 2 Silver

BLUE FOX

Was: $2.99
Now: $2.69

The Blue Fox Whip Tail Deep Runner Spinner 2 Silver is a highly effective inline spinning lure designed for catching various fish species. Its unique tubular construction gives it a larger profile, making it more visible to fish. The polished stainless...

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Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Pink White

Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Pink White

BLUE FOX

Was: $2.99
Now: $2.69

The Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Pink White is an effective inline spinning lure designed for catching various fish species. Its unique tubular construction gives it a larger profile in the water. The Whip Tail's polished stainless...

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Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Gold

Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Gold

BLUE FOX

Was: $2.99
Now: $2.69

The Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Gold is an effective inline spinning lure designed for catching various fish species. Its unique tubular construction gives it a larger profile, making it more visible to fish. The polished stainless...

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Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Firetiger

Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Firetiger

BLUE FOX

Was: $2.99
Now: $2.69

The Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Firetiger is an effective inline spinning lure designed for catching various fish species. Its unique tubular construction gives it a larger profile in the water, making it more visible to fish. The Whip...

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Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Black

Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Black

BLUE FOX

Was: $2.99
Now: $2.69

The Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. Black is a highly effective inline spinning lure designed for catching various fish species. Its unique tubular construction gives it a larger profile, making it more visible to fish. The polished...

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Blue Fox Whip Tail Deep Runner Spinner 1/16 oz. Silver

Blue Fox Whip Tail Deep Runner Spinner 1/16 oz. Silver

BLUE FOX

Was: $2.99
Now: $2.69

The Blue Fox Whip Tail Deep Runner Spinner 1/16 oz. Silver is a highly effective inline spinning lure designed for catching various fish species. Its unique tubular construction gives it a larger profile, making it more visible to fish. The polished...

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Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. White

Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. White

BLUE FOX

Was: $2.99
Now: $2.69

The Blue Fox Whip Tail Deep Runner Spinner 1/4 oz. White is a highly effective inline spinning lure designed for catching various fish species. Its unique tubular construction gives it a larger profile, making it more visible to fish. The polished...

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