Hard Baits

HOT SALE
Rapala Down Deep Husky Jerk Rapala Down Deep Husky Jerk Pink Tiger UV 4 in.

Rapala Down Deep Husky Jerk

RAPALA

$7.64 - $8.49

Rapala Down Deep Husky Jerks can reach depths of 20 feet when trolled and will run as deep as 10 feet when cast and retrieved thanks to its oversized, deep-diving lip. These husky jerks are perfect for anglers who want a lure that can run straight and...

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Strike King XD Crankbait Strike King 10XD Crankbait Sexy Shad

Strike King XD Crankbait

STRIKE KING

$1.99 - $19.99

Strike King XD Crankbait models feature unique curved bills to get the baits to dive deeper and faster. The Strike King XD Crankbaits are renowned deep-diving crankbaits for their good colors, running true right from the box, getting down deep…and...

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Strike King Red Eyed Shad Tungsten 2 Tap Crankbait Strike King Red Eyed Shad Tungsten 2 Tap Crankbait Chrome Sexy Shad 1/2 oz.

Strike King Red Eyed Shad Tungsten 2 Tap Crankbait

STRIKE KING

$1.99 - $9.89

Your favorite crankbait got an upgrade! The Strike King Red Eyed Shad Tungsten 2 Tap is the same crankbait you love, with an added tungsten sound chamber. This chamber emits a rattle that drives fish crazy! The perfect shad imitating body and realistic...

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Berkley Cane Walker Poppers Berkley Cane Walker Chrome 125

Berkley Cane Walker Poppers

BERKLEY

$4.79 - $7.19

Delivering the most surface disturbance of any Berkley topwater, the Berkley Cane Walker is ideal for those situations when you need a little more noise and action to call fish up to strike. Designed with an aerodynamic body shape that is heavily tail...

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Berkley Drift Walkers Berkley Drift Walker Perfect Ghost 110

Berkley Drift Walkers

BERKLEY

$4.79 - $7.99

Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the wariest of bass. Constructed with a slim hydrodynamic profile, the Berkley Drift Walker produces a long...

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Berkley J-Walker Walking Baits Berkley J-Walker Bone 100

Berkley J-Walker Walking Baits

BERKLEY

$4.79 - $7.99

Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is sure to impress anglers of all skill levels. Blending a hydrodynamic shape and...

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HOT SALE
Rapala The Shad Rap 09 Rapala Shad Rap Crankbaits Yellow Perch 9

Rapala The Shad Rap 09

RAPALA

$8.99 - $9.99

The Rapala Shad Rap 09 is a highly effective crankbait designed to mimic the appearance of baitfish, making it an excellent choice for freshwater anglers. Its realistic swimming action attracts bites from various species, including bass and walleye. This...

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Rapala Dives To Crankbait Metal 20 Rapala DT Series Crankbaits Citrus Shad 20

Rapala Dives To Crankbait Metal 20

RAPALA

$9.89 - $10.99

There are three key traits that make the Rapala Ike's Custom Ink DT-Series more natural and more fresh-to-the-fish than anything else with treble hooks and a bill. First, it's their purposefully muted colors. Before these baits came along, Ike used to...

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HOT SALE
Rapala The Shad Rap 08 Rapala Shad Rap Shad 8

Rapala The Shad Rap 08

RAPALA

$8.99 - $9.99

When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be the benchmark by which all other hardbaits are measured,...

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Rapala The Shad Rap 07 Rapala Shad Rap Yellow Perch 7

Rapala The Shad Rap 07

RAPALA

$8.99 - $9.99

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

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HOT SALE
Rapala X-Rap Jointed Shad 13 Fishing Lures RAPALA XJS13G X-RAP JNTD SHAD 13 GOLD

Rapala X-Rap Jointed Shad 13 Fishing Lures

RAPALA

$13.49 - $14.99

With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest speed. Run it fast with equally fantastic action...

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Berkley Clickin' Frittsides Berkley Clickin Frittside Crankbait Barren Craw Heather 2 1/4"

Berkley Clickin' Frittsides

BERKLEY

$9.89 - $10.99

The Berkley Clickin' Frittside 2.5" Black Chartreuse is a highly effective crankbait designed for fishing in stained or dirty water conditions. Its unique sound profile, achieved through the addition of a single ceramic ball, helps to attract fish from a...

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Rapala The Shad Rap 06 Rapala Shad Rap Crankbaits Yellow Perch 6

Rapala The Shad Rap 06

RAPALA

$8.99 - $9.99

The Rapala Shad Rap 06 is a highly effective fishing lure that has set the standard for other crankbaits. Its natural baitfish profile makes it a versatile choice for various fishing conditions, from slow to fast presentations. Constructed with premium...

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Strike King Red Eye Shad Lipless Crankbaits Strike King Red Eye Shad Blue Gizzard Shad 1/2

Strike King Red Eye Shad Lipless Crankbaits

STRIKE KING

$1.99 - $9.99

The Strike King Red Eye Shad Lipless Crankbaits are a top-of-the-line choice for anglers seeking a versatile and effective lure. Designed by Strike King's national pro staff, these crankbaits offer a complete fish-catching package at an unbeatable price...

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Strike King KVD Jerkbaits KVD Jerkbait Clown 4.75

Strike King KVD Jerkbaits

STRIKE KING

$1.99 - $12.99

The Strike King KVD Jerkbaits are a result of Kevin VanDam's meticulous design and testing process, which spanned nearly two years. These jerkbaits boast an unrivaled action, with a wide side-to-side travel on the jerk and erratic wiggling and darting...

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Strike King Pro Model Series 3 Crankbaits Pro Model Chart Perch Series

Strike King Pro Model Series 3 Crankbaits

STRIKE KING

$1.99 - $9.99

The Strike King Pro Model Series 3 Crankbaits are renowned for their exceptional performance on the water. These compact, deep-diving crankbaits are designed to be effortlessly castable, allowing anglers to search a wide range of depths with ease. With...

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Strike King Pro Model Series 6 Crankbaits Strike King Pro-Model Series 6 Bait (Chartreuse Shad 0.75-Ounce)

Strike King Pro Model Series 6 Crankbaits

STRIKE KING

$1.99 - $8.99

The Strike King Pro Model Series 6 Crankbaits are designed for deep water fishing, with a large body and zero degree diving plane that allows them to cast extreme distances. These crankbaits are perfect for systematic flat areas where larger shockwaves...

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Strike King KVD Square Bill Crankbaits KVD 4.0 Magnum Squarebill Chart Perch

Strike King KVD Square Bill Crankbaits

STRIKE KING

$1.99 - $14.99

The Strike King KVD Square Bill Crankbaits are designed to mimic the erratic action of a baitfish, enticing shallow bass to strike. With its square bill design, this crankbait generates lively deflections off cover and reaches its desired depth quickly...

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Rapala Balsa Xtreme BX Jointed Shad Rapala Balsa Xtreme BX Jointed Shad Silver 2 1/2 in.

Rapala Balsa Xtreme BX Jointed Shad

RAPALA

$11.24 - $12.49

The Rapala Balsa Xtreme BX Jointed Shad gives anglers a lively, responsive jointed action with a balsa core that kicks hard through the 4–6 ft. zone while the copolymer shell adds durability for casting or trolling around rock, timber, and other...

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Strike King KVD 200 Jerkbait Strike King KVD 200 Jerkbait Pro Black 4.5 in.

Strike King KVD 200 Jerkbait

STRIKE KING

$1.99 - $12.99

The Strike King KVD 200 Jerkbait lineup, like its brethren the KVD 100, provides a perfect combination of roll, wiggle, and flash that bass anglers crave in a hard bait. The Strike King KVD Jerkbait dives deeper at a depth of four-to-seven feet, perfect...

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Strike King KVD Sexy Dawg Hard Knock Strike King KVD Sexy Dawg Hard Knock Carolina Chrome 4 1/2 in.

Strike King KVD Sexy Dawg Hard Knock

STRIKE KING

$5.99 - $11.69

Make some noise with the Strike King KVD Sexy Dawg Hard Knock! This topwater lure is designed with a unique rattle chamber to make a deep, loud rattle that is great for drawing in some attention. The sleek design of the body helps this lure glide through...

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Berkley Choppo Topwater Lure Berkley Choppo Topwater Lure Bone 105 mm

Berkley Choppo Topwater Lure

BERKLEY

$5.99 - $9.99

The Berkley Choppo Topwater Lure features a durable cupped tail propeller to create volatile topwater action that bass must investigate. Its spinning tail pushes and spits water, causing a commotion at the surface, calling hungry fish to strike. The...

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HOT SALE
Rapala Balsa Xtreme BX Jointed Minnow Rapala Balsa Xtreme BX Jointed Minnow Smelt 3 1/2 in.

Rapala Balsa Xtreme BX Jointed Minnow

RAPALA

$11.24 - $12.49

The Rapala Balsa Xtreme BX Jointed Minnow gives anglers a lively, responsive jointed action with a balsa core that kicks hard through the 6–8 ft. zone while a tough copolymer shell adds the durability needed to fish around rock, timber, and current...

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