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Rapala BX SwimmerJerkbaits Rapala BX Swimmer Silver 4.75

Rapala BX SwimmerJerkbaits

RAPALA

Now: $13.49

Internal X-Foil. Articulated Body with Durable Pivot System. * Black nickel VMC hooks. Incredible life-like finishes. 3D Holographic eyes. Hand tuned & tank tested. Technique: Casting & trolling.Specifications and Features:Balsa body inside. Durable...

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Rapala Dives To Fat 01 Fishing Lures Rapala DT Fat Ike's Smash 1

Rapala Dives To Fat 01 Fishing Lures

RAPALA

Now: $8.99

The Rapala DT Fat Crankbaits are designed to tackle heavy cover with ease. Their aggressive wobble and square lip allow them to plow through dense vegetation while searching for larger fish. These crankbaits are perfect for anglers who need a lure that...

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Berkley Dredger Crankbaits Berkley Dredger Crankbait Sexy Back 10.5

Berkley Dredger Crankbaits

BERKLEY

$5.39 - $8.99

Typically when exploring deep water with plugs, an oversized crankbait is the only option, but with the Berkley Dredger Crankbait anglers now have the ability to downsize their profile and still reach the depths needed to get that big bite. Engineered...

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Berkley Bullet Pop Popper Berkley Bullet Pop Popper OG Blue 60mm

Berkley Bullet Pop Popper

BERKLEY

$4.19 - $6.99

Combining versatility and proven popper performance into one, the Berkley Bullet Pop Popper is crafted to deliver exciting top water action that is easy to use and trigger lots of bites. The Berkley Bullet Pop Popper's tail weighted design ensures...

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Berkley Warpig Lipless Crankbaits Berkley Warpig Lipless Special Red Craw 1/4

Berkley Warpig Lipless Crankbaits

BERKLEY

$4.19 - $6.99

Able to target the entire water column from top-to-bottom, the Berkley Warpig Lipless Crankbait grabs the attention of big bass with the perfect trifecta of look, sound, and action. Designed with a blunt nose, the Berkley Warpig Lipless Crankbait elicits...

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Berkley Spin Bombs Berkley Spin Bomb Ghost Bluegill 60mm

Berkley Spin Bombs

BERKLEY

Now: $4.79

Designed to the exact specs of topwater fishing expert and Elite Series pro, Justin Lucas, the Berkley Spin Bomb Prop Bait is ideal for those situations when the bass are up shallow feeding on baitfish and bluegill. Built with a smaller baitfish inspired...

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Berkley Bad Shad Crankbaits Berkley Bad Shad Crankbait Black Silver 2

Berkley Bad Shad Crankbaits

BERKLEY

$3.59 - $6.99

An all-around workhorse, the Berkley Bad Shad Crankbait delivers the detail needed to catch fish in clear water and the action necessary to attract bass in muddied conditions. Designed with a thinned-out baitfish profile, the Berkley Bad Shad Crankbait...

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Berkley SPY Spinbaits Berkley SPY Spinbait Stealth Gill 70

Berkley SPY Spinbaits

BERKLEY

Now: $5.99

Designed and fine-tuned by Bass Pro Tour angler, Josh Bertrand, the Berkley SPY Spinbait delivers a new level of finesse and is built to perform in the toughest clear water conditions. Crafted with a compact profile that resembles a wide range of...

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Berkley Wakebull Wake Baits Berkley Wakebull Wake Bait MF Shad 60mm

Berkley Wakebull Wake Baits

BERKLEY

$4.19 - $6.99

Designed by FLW Tour pro and topwater specialist, Scott Suggs, the Berkley Wakebull Wake Bait delivers a tempting waking action that is ideal for fishing over shallow grass beds, wood, and around docks. Crafted with a tapered back and a shallow pitched...

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Berkley Highjacker Walking Baits Berkley Highjacker Bone 100

Berkley Highjacker Walking Baits

BERKLEY

Now: $4.79

Developed for targeting aggressive schooling fish, the Berkley Highjacker provides long distance casting and an easy to use walking action that will keep your livewell overflowing. Equipped with a heavy internal weighting system, the Berkley Highjacker...

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Rapala Snap Rap 08 Rapala Snap Rap 08 Chrome Blue

Rapala Snap Rap 08

RAPALA

Now: $7.99

The Rapala Snap Rap brings a hot new technique to anglers fishing sandy and gravel bottoms, as well as, deep west-coast reservoirs. This unique, tough little bait is fished with a snap retrieve method - darting fast on the rod snap, then quickly gliding...

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Rapala Jigging Shad Raps 05 Rapala Jigging Shad Rap Glow 5/16

Rapala Jigging Shad Raps 05

RAPALA

Now: $7.99

Since its introduction the Jigging Shad Rap Ice Jig began its reputation as the best new vertical jigging lure around the world. Incorporating all the positive benefits of the Jigging Rap into a larger, shad body shape has anglers talking. Developed for...

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Rapala Big Brat Crankbaits Rapala Big Brat Carbon

Rapala Big Brat Crankbaits

RAPALA

Now: $10.49

Bigger and brattier than its little brother, the Rapala Balsa Xtreme BX Big Brat Squarebill Crankbait offers all of the outstanding action of the original - now with a beefed up profile that calls to hungrier bass. Made using a balsa core and a rugged...

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Rapala Floating Magnums FMAG 18

Rapala Floating Magnums FMAG 18

RAPALA

Now: $15.99

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

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Rapala Dives To 6 Crankbait Lures Rapala DT Delta 6

Rapala Dives To 6 Crankbait Lures

RAPALA

Now: $8.99

The Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on the market. The DT Series crankbaits have accounted for numerous tournament wins and record catches in the...

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Rapala Dives To 16 Crankbait Lures Rapala DT Series Crankbaits Rootbeer Crawdad 16

Rapala Dives To 16 Crankbait Lures

RAPALA

Now: $8.99

There are three key traits that make the Rapala Ike's Custom Ink DT-Series more natural and more fresh-to-the-fish than anything else with treble hooks and a bill. First, it's their purposefully muted colors. Before these baits came along, Ike used to...

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Berkley Cutter Jerkbaits Berkley Cutter Rip Bait Black Silver 110+

Berkley Cutter Jerkbaits

BERKLEY

$4.79 - $7.99

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

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Rapala Dives To 14 Crankbait Lures Rapala DT Pearl Grey Shiner 14

Rapala Dives To 14 Crankbait Lures

RAPALA

Now: $8.99

Every tattoo tells a story. The "ink," as the street calls these permanent markings, are individual works of art, indeed. Artisan bass angler Mike "Ike" Iaconelli has offered his unique talents to assist in the development of a masterpiece series of...

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Rapala Tail Dancer TD07 Crankbaits Rapala Tail Dancer 07 Fishing lure 2.75-Inch Shad

Rapala Tail Dancer TD07 Crankbaits

RAPALA

Now: $13.99

The Rapala Deep Tail Dancer 09 Crankbait is a 3 1/2 inch, 7/16 ounce ultra-deep diving banana-style walleye crankbait. The Deep Tail Dancer has great tail action without sacrificing the classic Rapala "wounded-minnow" action to attract strikes. It...

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Rapala Flat Jigs 06 Rapala Flat Jig 06 Flake Silver

Rapala Flat Jigs 06

RAPALA

Now: $7.99

Whether it is fished in open water or through the ice, the Rapala Flat Jig offers a heavier-than-normal design that puts deep-dwelling predators in its crosshairs. In comparison to Jigging Raps of the same length, the Rapala Flat Jig is 80% heavier,...

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Rapala Flat Jigs 4 Rapala Flat Jig 04 Flake Silver

Rapala Flat Jigs 4

RAPALA

Now: $7.99

Whether it is fished in open water or through the ice, the Rapala Flat Jig offers a heavier-than-normal design that puts deep-dwelling predators in its crosshairs. In comparison to Jigging Raps of the same length, the Rapala Flat Jig is 80% heavier,...

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Rapala Jigging Shad Raps 03 Rapala Jigging Shad Rap

Rapala Jigging Shad Raps 03

RAPALA

Now: $7.99

The Jigging Shad Rap has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

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Rapala Jigging Shad Raps 02 Rapala Jigging Shad Raps Gold 2

Rapala Jigging Shad Raps 02

RAPALA

Now: $7.99

The Jigging Shad Rap has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

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Rapala Dives To 8 Crankbait Lures Rapala DT Series Crankbait 2" Rasta 8' Depth

Rapala Dives To 8 Crankbait Lures

RAPALA

Now: $8.99

The Rapala Dives To 8 Crankbait Lures are designed to mimic the natural movement of baitfish, enticing even the most finicky bass to strike. Made from high-quality balsa wood, these lures feature a unique internal weight system and tapered fuselage that...

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