Hard Baits

Berkley Flicker Shad Jointed Crankbait Berkley Flicker Shad Jointed Crankbait Firetail Anti-Freeze 2 in.

Berkley Flicker Shad Jointed Crankbait

BERKLEY

$3.59 - $5.99

Ready to make some noise? With the Berkley Flicker Shad Jointed Crankbait, you'll gain all the attention. This all-purpose trolling crankbait creates a ton of rattling and rolling action, sending noise and vibrations through the water that will drive...

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Rapala Fat Rap Rapala Fat Rap Silver 2 in.

Rapala Fat Rap

RAPALA

$8.09 - $8.99

The Rapala Fat Rap gives anglers a compact, deep-diving balsa crankbait with a tight swimming action that mimics a fleeing shad and consistently triggers strikes from finicky bass, walleye, and river smallmouth when covering 3–5 ft. flats or...

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Rapala CountDown Minnow Rapala CountDown Minnow Yellow Perch 1 1/2 in.

Rapala CountDown Minnow

RAPALA

$8.09 - $10.99

Rapala CountDown Minnows sink at a rate of 1 foot per second, allowing you to easily and repeatedly fish the targeted depth. Whether the fish are suspended, at the weed tops or holding on bottom structure, the Rapala CountDown Minnows can get you to them...

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Rapala Shad Rap RS Rapala Shad Rap RS Purple Clown 1 1/2 in.

Rapala Shad Rap RS

RAPALA

$8.09 - $8.99

The Rapala Shad Rap RS takes the classic Shad Rap profile and adds a heavier plastic body for longer casts, combining an erratic wobble with a cadence-style rattle that draws attention and then suspends when paused to mimic a stunned baitfish, giving...

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Rapala Original Jointed Minnow Rapala Original Jointed Minnow Perch 3 1/2 in.

Rapala Original Jointed Minnow

RAPALA

$8.99 - $11.99

Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom...

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Rapala RipStop Deep Jerkbait Rapala RipStop Deep Jerkbait Carbon 4 3/4 in.

Rapala RipStop Deep Jerkbait

RAPALA

$10.49 - $12.49

The Rapala Ripstop Deep Jerkbaits are designed to mimic the action of a stunned or wounded baitfish, making them an effective choice for anglers. These jerkbaits feature a patent-pending boot tail design that causes them to stop on a dime, perfectly...

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Rapala Ultra Light Minnow Rapala Ultra Light Minnow Firetiger 1 1/2 in.

Rapala Ultra Light Minnow

RAPALA

$7.19 - $7.99

The Rapala Ultra Light Minnow gives ultralight anglers a small-profile hardbait that casts surprisingly far thanks to its weighted body, then sinks slowly with a tight wobble-and-roll that triggers panfish, trout, and bass in clear or pressured water...

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Rapala Ultra Light Rippin' Rap Rapala Ultra Light Rippin' Rap Gold Chrome 3/16 oz.

Rapala Ultra Light Rippin' Rap

RAPALA

$7.19 - $7.99

The Rapala Ultra Light Rippin’ Rap delivers big vibration in a compact profile, making it a go-to for chasing crappie, perch, and bass in both open water and through the ice. Its lipless, deep-belly body cuts through the water with a hard, vibrating...

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Rapala RipStop Jerkbait Rapala RipStop Jerkbait Elite Blue 4 3/4 in.

Rapala RipStop Jerkbait

RAPALA

$10.34 - $11.49

The Rapala RipStop Jerkbait features a one-of-a-kind tail design that generates a fast-ripping, flashing swimbait action. This awesome stickbait also creates a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super-slow...

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Rapala Slab Rap Rapala Slab Rap Gold Chrome 1 1/2 in.

Rapala Slab Rap

RAPALA

$7.19 - $7.99

The Rapala Slab Rap brings aggressive vibration and versatility to anglers chasing bass, walleye, and panfish in open water or through the ice. Its forward-weighted, minnow-shaped body creates a hard-hitting, side-to-side wobble that mimics a distressed...

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Strike King KVD 100 Jerkbait Strike King KVD 100 Jerkbait Phantom Perch 3 5/8 in.

Strike King KVD 100 Jerkbait

STRIKE KING

Was: $10.99
Now: $9.89

The Strike King KVD 100 Jerkbait roster offers bass anglers a hard bait, which provides the roll, wiggle, and flash of live prey to urge hungry mouths to strike instinctively! A proprietary weight transfer system in the Strike King KVD Jerkbait increases...

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Rapala Shadow Rap Shad Jerkbait Rapala Shadow Rap Shad Jerkbait Carbon Shallow

Rapala Shadow Rap Shad Jerkbait

RAPALA

$8.99 - $9.99

Rapala Shadow Rap Shad Jerkbaits are designed with an irresistible, slow-rising action that perfectly mimics a struggling shad. From the sharp left-to-right turns during the retrieve, to the vertical rise when paused, the movement of these lures is...

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Rapala Shadow Rap Rapala Shadow Rap Bud Shallow

Rapala Shadow Rap

RAPALA

$8.99 - $9.99

The much anticipated Rapala Shadow Raps are like no other jerkbait you have ever fished before. These baits combine a horizontal struggle with a vertical fade that mimics a wounded minnow perfectly. Shadow Raps kick almost 180 degrees right then left,...

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Rapala X-Rap Deep Rapala X-Rap Deep Silver 3 1/8 in.

Rapala X-Rap Deep

RAPALA

$11.24 - $12.49

Rapala X-Rap Deep lures sink quickly to the bottom, maintaining all the positive qualities that have made the X-Rap famous. These lures feature prominent scales and a lateral line on the body that catch and reflect light like a beacon. They also include...

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Rapala Mini Fat Rap Rapala Mini Fat Rap Silver 1 1/2 in.

Rapala Mini Fat Rap

RAPALA

$7.19 - $7.99

The Rapala Mini Fat Rap packs the classic Fat Rap crankbait shape into a compact, balsa-built body that digs just a few feet down with a tight, fleeing-bait action that consistently triggers trout and panfish when larger profiles won’t seal the...

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Rapala Super Shad Rap Rapala Super Shad Rap Shad 5 1/2 in.

Rapala Super Shad Rap

RAPALA

$16.19 - $17.99

The Rapala Super Shad Rap is a top-of-the-line fishing lure designed to catch trophy fish. Crafted from premium balsa wood, it features a natural baitfish profile and life-like patterns that perfectly imitate the real thing. The VMC black nickel hooks...

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Rapala Jointed Shallow Shad Rap Rapala Jointed Shallow Shad Rap Yellow Perch 2 3/4 in.

Rapala Jointed Shallow Shad Rap

RAPALA

$8.09 - $8.99

A Rapala Jointed Shallow Shad Rap gives bass anglers a lively, wounded-baitfish presentation with a shallow lip and articulated body that wiggles, wobbles, and pulses even at slow speeds, making it effective around shoreline wood, grass edges, and riprap...

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Berkley Stunna 112 Series Jerkbait Berkley Stunna Jerkbait 112 Bronzeback 112

Berkley Stunna 112 Series Jerkbait

BERKLEY

$13.49 - $14.99

The Berkley Stunna 112 Series Jerkbait is a top-notch choice for anglers seeking to entice bass into biting. Its unique design features a tungsten weight transfer system, which optimizes the center of gravity and allows for impressive casting distances...

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Rapala Shad Rap Rapala Shad Rap Helsinki Shad 1 1/2 in.

Rapala Shad Rap

RAPALA

$8.99 - $9.99

Rapala Shad Raps are the standard all other cranks are measured by. Shad rap lures closely resemble the sizes, actions, and colors of common baitfish and forage found worldwide. With a premium balsa wood construction, these lures are equally effective...

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Rapala Ott's Garage Tiny Series Crankbait Rapala OG Tiny 04 Shallow Diving Crankhait 2.25" Copper Green Shad

Rapala Ott's Garage Tiny Series Crankbait

RAPALA

$8.99 - $9.99

The Rapala Ott's Garage Tiny Series Crankbait is a premium balsa wood crankbait designed for bass fishing. Its silent, non-rattling flat-sided body allows for a tight wobble, giving it a finesse-like action that makes it effective in various freshwater...

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Strike King Hard Knock KVD Square Bill Crankbait Strike King Hard Knock KVD Square Bill Crankbait Gizzard Shad 3 in.

Strike King Hard Knock KVD Square Bill Crankbait

STRIKE KING

$8.99 - $9.99

The Strike King Hard Knock KVD Square Bill Crankbait series was designed to meet the demands of Bassmaster Classic Champion Kevin VanDam and will entice strikes from even the wariest bruisers in shallow waters. The square bill form deflects easily off...

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Strike King Hybrid Hunter Shallow Crankbait Strike King Hybrid Hunter Shallow Crankbaits Gold/Black Back

Strike King Hybrid Hunter Shallow Crankbait

STRIKE KING

$10.79 - $11.99

The Strike King Hybrid Hunter Shallow Crankbait is designed for bass fishing in shallow waters, where its unique features come into play. Its flat-sided body and L-shaped bill allow it to navigate through tight spaces with ease. The crankbait's loud...

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Strike King Gravel Dawg Crankbait Strike King Gravel Dawg 10 Fire Craw

Strike King Gravel Dawg Crankbait

STRIKE KING

$10.79 - $11.99

The Strike King Gravel Dawg Crankbait is a top-performing medium-diving crankbait designed for navigating through various types of cover, including rock, brush, and grass. Its wide wobble action allows it to run true and effectively hunt for fish. The...

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Strike King Hybrid Hunter Crankbait Strike King Hybrid Hunter Crankbait Chartreuse-Black Back 3 1/2 in.

Strike King Hybrid Hunter Crankbait

STRIKE KING

$10.79 - $11.99

Get through the weeds with ease with the Strike King Hybrid Hunter Crankbait! This bait's unique folded lip is perfect for creating an enticing darting action to trigger instinctual strikes! Strike King added in a deafening rattle to enhance the...

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