Soft Baits

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Berkley PowerBait MaxScent The General Soft Bait Berkley PowerBait MaxScent The General Soft Bait Black 5 in.

Berkley PowerBait MaxScent The General Soft Bait

BERKLEY

Was: $6.99
Now: $6.29

The Berkley PowerBait MaxScent The General Soft Bait is treated with a custom scent unlike any other softbait on the market and is proven to catch more fish! The General series is a classic slow fall bait with a nice wiggle action. Berkley baits are made...

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Berkley PowerBait Pro Twitchtail Minnows Berkley PowerBait Pro Twitchtail Minnows Watermelon Pearl 3 in.

Berkley PowerBait Pro Twitchtail Minnows

BERKLEY

$2.69 - $4.49

Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to...

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Berkley PowerBait Floating Trout Worm Berkley PowerBait Floating Trout Worm White 3 in.

Berkley PowerBait Floating Trout Worm

BERKLEY

Was: $4.99
Now: $4.49

Trout often ignore traditional baits, but the floating Berkley 3 Inch PowerBait Trout Worm triggers aggressive strikes with its scent, buoyancy, and lifelike action. This soft plastic worm bait floats, allowing for a natural presentation that appeals to...

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Strike King Coffee Fat Tubes Strike King Coffee Fat Tubes Watermelon Candy Green Pumpkin 2 3/4 in.

Strike King Coffee Fat Tubes

STRIKE KING

$2.87 - $4.22

Use Strike King Coffee Fat Tubes as a wake-up call to all the sluggish bass in your area. These coffee tubes are infused with an organic scent created with real coffee bean granules and coffee bean oil. The scent masks human and plastic scents while...

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Strike King KVD Drop Shot Half Shell Strike King KVD Drop Shot Half Shell Morning Dawn 3 1/2 in.

Strike King KVD Drop Shot Half Shell

STRIKE KING

$2.69 - $4.49

Give your finesse presentations a little attitude when you tie on the Strike King KVD Drop Shot Half Shell! Built with Strike King's open pour technology, each soft bait has distinct, layered laminates that give it a realistic appearance, even in clear...

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Zoom Split Tail Trailer Zoom Split Tail Trailer Chartreuse Pearl 4 in.

Zoom Split Tail Trailer

ZOOM

Was: $4.99
Now: $3.86

The Zoom Split Tail Trailer features a slender body with narrow twin tails for simulating the motion of live bait. This trailer is ideal for tough situations when you need a bulky meal to tempt fish. It serves as the perfect solution for catching fish...

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Berkley PowerBait Power Worms Berkley PowerBait Power Worms Black Grape 10 in.

Berkley PowerBait Power Worms

BERKLEY

$2.69 - $4.49

Berkley PowerBait Power Worms are designed to mimic the natural motion of a falling worm with its ribbon tail design. The soft but firm texture is irresistible to fish and is ideal for lakes, streams, rivers, or reservoirs. Berkley PowerBait Power Worms...

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Zoom Fluke Zoom Fluke White Pearl 4 in.

Zoom Fluke

ZOOM

Was: $3.99
Now: $2.96

The Zoom Fluke soft plastic shad imitator is incredibly versatile! The original Fluke continues to be one of the best universal baitfish profiles on the market – its streamlined profile and forked tail help it glide through the water with a...

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Zoom Brush Hog Zoom Brush Hog Green Pumpkin 6 in.

Zoom Brush Hog

ZOOM

$2.87 - $5.21

The Zoom Brush Hog is a favorite creature bait made of super-soft plastic that tempts bass with its lifelike appearance. The Brush Hog bait features multiple water-moving appendages that produce a lot of vibration to entice fish, even in murky water. You...

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Berkley Gulp! Nightcrawlers (Jarred)

Berkley Gulp! Nightcrawlers (Jarred)

BERKLEY

Was: $5.99
Now: $5.39

Berkley Gulp! Nightcrawlers (Jarred) are fat, juicy, and packed with the effective Gulp! scent and flavor. These crawlers feature a lifelike taste and texture. They work especially well on light live bait rigs and last longer than live bait. Through...

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Berkley PowerBait Minnows Berkley PowerBait Minnows Smelt 2 in.

Berkley PowerBait Minnows

BERKLEY

Was: $4.99
Now: $4.49

Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation that works well on your favorite rig. Impregnated with...

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Zoom Finesse Worm Zoom Finesse Worm Grn Pump Chart Tail

Zoom Finesse Worms

ZOOM

$2.69 - $4.76

The Zoom Finesse Worm offers anglers a versatile, subtle presentation that shines in finesse fishing situations. Whether you're targeting pressured fish or fishing clear waters, this worm delivers consistent action with its streamlined body and unique...

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Berkley PowerBait Pit Boss Berkley PowerBait Pit Boss June Bug 3 in.

Berkley PowerBait Pit Boss

BERKLEY

Was: $3.99
Now: $3.59

When you're frustrated on a tough fishing day, and nothing seems to be working, use the Berkley PowerBait Pit Boss! You know you'll be attracting fish with the exclusive PowerBait scent formula, but its unique profile was designed to mimic both baitfish...

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Berkley PowerBait Power Wigglers

Berkley PowerBait Power Wigglers

BERKLEY

Was: $4.99
Now: $4.49

Berkley PowerBait Power Wigglers are more effective and easier to store than waxworms or larvae. These wigglers outperform live bait simply by lasting longer. The Berkley PowerBait Power Wigglers are infused with an exclusive scent and flavor that taste...

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Berkley Alive Leeches Berkley Gulp! Alive! Leech Black 1 in.

Berkley Alive Leeches

BERKLEY

Was: $5.99
Now: $5.39

The Berkley scientists have created a bait that replaces the real thing with their development of the Gulp Alive Leech. Each bait is the size, shape, and color of a natural leech and is impregnated with Gulp attractant. The Gulp Alive Leech is extremely...

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Berkley Gulp! Alive! Maggots

Berkley Gulp! Alive! Maggots

BERKLEY

Was: $5.99
Now: $5.39

Berkley Gulp! Alive Maggots are proven to outfish live baits 2:1. These maggots feature an extreme scent dispersion to expand your strike zone. The maggots are packaged in Berkley's "Magic Gravy," which enables you to recharge your baits by putting them...

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Berkley PowerBait MaxScent Flat Worm Soft Bait Berkley PowerBait MaxScent Flat Worm Soft Bait Black Shiner 3 3/5 in.

Berkley PowerBait MaxScent Flat Worm Soft Bait

BERKLEY

Was: $6.99
Now: $6.29

A Berkley PowerBait MaxScent Flat Worm gives smallmouth, largemouth, and pressured deep-water walleye a natural target by gliding nose-first into the strike zone with a meaty head, flat bottom, and thin quivering tail that mirrors wounded baitfish when...

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Berkley PowerBait MaxScent Flatnose Minnows Berkley PowerBait MaxScent Flatnose Minnows Black Shiner 4 in.

Berkley PowerBait MaxScent Flatnose Minnows

BERKLEY

Was: $6.99
Now: $6.29

Berkley PowerBait MaxScent Flatnose Minnows pack a high-powered scent like no other and are proven to catch more fish! These lures feature a compressed nose for better hook placement and come in a variety of great colors. Berkley makes their bait with...

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Berkley Gulp! Earthworms Berkley Gulp! Earthworms Red Wiggler 1.1 oz. jar

Berkley Gulp! Earthworms

BERKLEY

Was: $5.99
Now: $5.39

Berkley Gulp! Earthworms are a skinny little bait with big fish potential. These worms are about four to five inches in length and are substantially thinner than the jarred Nightcrawlers. They smell, feel, and taste just like the real thing, that fish...

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Berkley Gulp! Maggots Berkley Gulp! Maggots Pink 1.5 oz. Jar

Berkley Gulp! Maggots

BERKLEY

Was: $4.99
Now: $4.49

The Berkley Gulp Maggot Jar is a game-changer for anglers looking to increase their catch. Its unique design allows for extreme scent dispersion, effectively expanding the strike zone and giving you more opportunities to reel in a big one. With its...

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Strike King Rage Cut-R Worms Strike King Rage Cut-R Worms Honey Candy 6 in.

Strike King Rage Cut-R Worms

STRIKE KING

$1.79 - $4.94

Coming to you with a big, nasty attitude are Strike King Rage Cut-R Worms! You can pitch or flip these versatile soft worms and see lots of action all day long. You won't believe the splash, noise, and action these coffee scented Rage Tails make!...

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Zoom Tiny Fluke Zoom Tiny Fluke Baby Bass 3 in.

Zoom Tiny Fluke

ZOOM

Was: $5.99
Now: $3.86

The Tiny Fluke is the smallest member of the Fluke family from Zoom. When the big bass are biting the smaller shads, the Tiny Fluke should be your main plastic fishing lure. Extensively used by professional anglers, this small fishing lure is the perfect...

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Zoom Magnum Finesse Worm Zoom Magnum Finesse Worm Watermelon Candy 5 in.

Zoom Magnum Finesse Worm

ZOOM

Was: $5.99
Now: $4.49

The Zoom Magnum Finesse Worm is a real game-changer when it comes to fishing for big bass! Despite being only a quarter inch longer than the standard Zoom Finesse worm, this amazing worm is twice as thick, meaning it creates a lot of movement in the...

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