Soft Baits

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Zoom Midsize Brush Hogs

Zoom Midsize Brush Hogs

ZOOM

Was: $5.79
Now: $5.21

Adding to Zoom's legendary line-up of fishing catching baits, the Zoom Midsize Brush Hog splits the difference between the Baby Brush Hog and the Standard Brush Hog to give anglers the perfect size for almost all scenarios. Delivering an action and...

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Zoom Super Chunks Zoom 37391 037391 Super Chunk Jig Trailer

Zoom Super Chunks

ZOOM

$1.61 - $2.96

Plastic chunks are a great and inexpensive alternative to pork trailers for jigs, spinnerbaits and buzzbaits. The Zoom Super Chunk is a good looking chunk designed for lots of fluttering action. The body of the bait is tough, thick plastic that will stay...

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Strike King Rage Tail Craws SK Baby Rage Craw Watermelon Meat

Strike King Rage Tail Craws

STRIKE KING

$4.76 - $6.29

The Strike King Rage Tail Craws are a game-changer for anglers looking to add some excitement to their soft plastic presentations. These lures feature a unique and exclusive tail design that sets them apart from other soft plastics on the market. The...

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Strike King KVD Dream Shot KVD Magnum Dream Shot KVD Magic

Strike King KVD Dream Shot

STRIKE KING

$1.79 - $5.39

The Strike King KVD Dream Shot is a highly effective drop shot bait designed by renowned angler Kevin VanDam. Its unique triangle hinged tail section creates a quivering and shaking motion that attracts fish even in calm waters. This bait has proven...

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Strike King Rage Bugs Magnum Rage Bug Okeechobee Craw

Strike King Rage Bugs

STRIKE KING

$1.79 - $4.94

The Strike King Rage Bug is a highly effective flip bait designed with the help of bass fishing legend Denny Brauer. Its streamlined body allows it to easily slip into tight spaces, making it perfect for targeting bass in heavy cover. The Rage Bug's...

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Zoom Dead Ringer Zoom Dead Ringer Red Shad 6 in.

Zoom Dead Ringer

ZOOM

$1.20 - $4.31

The Zoom Dead Ringer Finesse Worm features a soft body with segmented rings to trap and hold water. This design makes this bait have a larger presence than its actual size. The tail on the Dead Ringer Finesse Worm is curly, providing an excellent flutter...

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Zoom Super Speed Craw Zoom Super Speed Craw Black Sapphire 4 in.

Zoom Super Speed Craw

ZOOM

Was: $5.29
Now: $4.76

The Zoom Super Speed Craw is an outsized take on the Zoom Ultra-Vibe Speed Craw, offering wider, bulkier claws and bulkier tails that tease your prey with maximum action and push even more water. At rest, the claws stand in a defensive posture to trigger...

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Berkley PowerBait MaxScent Flatnose Jerk Shad Berkley PowerBait MaxScent Flatnose Jerk Shad Watermelon Red Magic 5 in.

Berkley PowerBait MaxScent Flatnose Jerk Shad

BERKLEY

$3.77 - $6.29

Featuring a compressed flat nose, the Berkley PowerBait MaxScent Flatnose Jerk Shad provides you with an incredible hook-up ratio on a drop shot rig. When you're using finesse applications, the jerk shad's lifelike split tail mimics the motions of easy...

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Berkley PowerBait 3 in. Ribbontail Grubs Berkley PowerBait Ribbontail Grubs, PBHRG

Berkley PowerBait 3 in. Ribbontail Grubs

BERKLEY

$2.69 - $4.49

Berkley PowerBait Ribbontail Grubs features a smaller profile to better entice walleye and other panfish to strike. These grubs have a compact body, perfect for light wire hooks and a slim ribbon tail for increased swimming action. PowerBait's exclusive...

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Strike King Coffee Tubes 3.5" S.K. Coffee Tube Pro 3.5

Strike King Coffee Tubes 3.5"

STRIKE KING

$1.79 - $4.49

The Strike King coffee tube has taken an interesting approach at marketing this new and exciting tube bait. The Strike King coffee tube is actually scented with real coffee bean granules and coffee bean oil. This natural and organic scent is very...

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Strike King KVD Perfect Plastics Bull Worm Strike King KVD Perfect Plastics Bull Worm Magic 8 in.

Strike King KVD Perfect Plastics Bull Worm

STRIKE KING

$1.58 - $4.49

The 8-inch Strike King KVD Perfect Plastics Bull Worm combines a thick, textured body with a beveled bubble tail that kicks upward on the retrieve, creating a slow, exaggerated movement that targets bass around brush piles, weed edges, and deep ledges...

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Berkley PowerBait Chigger Craw Soft Bait Berkley PowerBait Chigger Craw Soft Bait Watermelon 3 in.

Berkley PowerBait Chigger Craw Soft Bait

BERKLEY

Was: $4.99
Now: $4.49

The Berkley PowerBait Chigger Craw Soft Bait is one of those classic go-to baits that has been proven to work time and time again! High-action pinchers waggle about easily, allowing you to either fish it slowly or buzz it - watch the claws churn through...

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Berkley PowerBait MaxScent The General Soft Bait Berkley PowerBait MaxScent The General Soft Bait Black 5 in.

Berkley PowerBait MaxScent The General Soft Bait

BERKLEY

Was: $6.99
Now: $6.29

The Berkley PowerBait MaxScent The General Soft Bait is treated with a custom scent unlike any other softbait on the market and is proven to catch more fish! The General series is a classic slow fall bait with a nice wiggle action. Berkley baits are made...

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Berkley PowerBait Pro Twitchtail Minnows Berkley PowerBait Pro Twitchtail Minnows Watermelon Pearl 3 in.

Berkley PowerBait Pro Twitchtail Minnows

BERKLEY

$2.69 - $4.49

Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to...

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Berkley PowerBait Floating Trout Worm Berkley PowerBait Floating Trout Worm White 3 in.

Berkley PowerBait Floating Trout Worm

BERKLEY

Was: $4.99
Now: $4.49

Trout often ignore traditional baits, but the floating Berkley 3 Inch PowerBait Trout Worm triggers aggressive strikes with its scent, buoyancy, and lifelike action. This soft plastic worm bait floats, allowing for a natural presentation that appeals to...

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Strike King Coffee Fat Tubes Strike King Coffee Fat Tubes Watermelon Candy Green Pumpkin 2 3/4 in.

Strike King Coffee Fat Tubes

STRIKE KING

$2.87 - $4.22

Use Strike King Coffee Fat Tubes as a wake-up call to all the sluggish bass in your area. These coffee tubes are infused with an organic scent created with real coffee bean granules and coffee bean oil. The scent masks human and plastic scents while...

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Strike King KVD Drop Shot Half Shell Strike King KVD Drop Shot Half Shell Morning Dawn 3 1/2 in.

Strike King KVD Drop Shot Half Shell

STRIKE KING

$2.69 - $4.49

Give your finesse presentations a little attitude when you tie on the Strike King KVD Drop Shot Half Shell! Built with Strike King's open pour technology, each soft bait has distinct, layered laminates that give it a realistic appearance, even in clear...

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Zoom Split Tail Trailer Zoom Split Tail Trailer Chartreuse Pearl 4 in.

Zoom Split Tail Trailer

ZOOM

Was: $4.29
Now: $3.86

The Zoom Split Tail Trailer features a slender body with narrow twin tails for simulating the motion of live bait. This trailer is ideal for tough situations when you need a bulky meal to tempt fish. It serves as the perfect solution for catching fish...

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Berkley PowerBait Power Worms Berkley PowerBait Power Worms Black Grape 10 in.

Berkley PowerBait Power Worms

BERKLEY

$2.69 - $4.49

Berkley PowerBait Power Worms are designed to mimic the natural motion of a falling worm with its ribbon tail design. The soft but firm texture is irresistible to fish and is ideal for lakes, streams, rivers, or reservoirs. Berkley PowerBait Power Worms...

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Zoom Fluke Zoom Fluke White Pearl 4 in.

Zoom Fluke

ZOOM

Was: $3.29
Now: $2.96

The Zoom Fluke soft plastic shad imitator is incredibly versatile! The original Fluke continues to be one of the best universal baitfish profiles on the market – its streamlined profile and forked tail help it glide through the water with a...

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Zoom Brush Hog Zoom Brush Hog Green Pumpkin 6 in.

Zoom Brush Hog

ZOOM

$2.87 - $5.21

The Zoom Brush Hog is a favorite creature bait made of super-soft plastic that tempts bass with its lifelike appearance. The Brush Hog bait features multiple water-moving appendages that produce a lot of vibration to entice fish, even in murky water. You...

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Berkley Gulp! Nightcrawlers (Jarred)

Berkley Gulp! Nightcrawlers (Jarred)

BERKLEY

Was: $5.99
Now: $5.39

Berkley Gulp! Nightcrawlers (Jarred) are fat, juicy, and packed with the effective Gulp! scent and flavor. These crawlers feature a lifelike taste and texture. They work especially well on light live bait rigs and last longer than live bait. Through...

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Berkley PowerBait Minnows Berkley PowerBait Minnows Smelt 2 in.

Berkley PowerBait Minnows

BERKLEY

Was: $4.99
Now: $4.49

Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation that works well on your favorite rig. Impregnated with...

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Zoom Finesse Worm Zoom Finesse Worm Grn Pump Chart Tail

Zoom Finesse Worms

ZOOM

$2.69 - $4.76

The Zoom Finesse Worm offers anglers a versatile, subtle presentation that shines in finesse fishing situations. Whether you're targeting pressured fish or fishing clear waters, this worm delivers consistent action with its streamlined body and unique...

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