Soft Baits

Zoom Horny Toads Zoom Horny Toad Bull Frog

Zoom Horny Toads

ZOOM

$2.79 - $5.29

The Zoom Horny Toad is a versatile soft plastic bait that mimics the appearance of a frog, making it an ideal choice for topwater presentations. Its unique design features two Ultra-Vibe legs that create a buzzing motion on the surface when retrieved at...

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Yamamoto Double Tail Grubs Yamamoto Double Tail Grub 5" Chartreuse w/Large Black

Yamamoto Double Tail Grubs

GARY YAMAMOTO

Was: $7.99
Now: $6.29

The Yamamoto Double Tail Grubs are versatile lures that can be used as jig trailers or added to a skirt to create custom spider jigs. They also make great trailers for spinnerbaits, allowing anglers to slow down their retrieve and add bulk to their...

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Yamamoto Swim Senkos Gary Yamamoto 31-10-297 5" Swim Senco Grn Pmpkn/Blk Fl

Yamamoto Swim Senkos

GARY YAMAMOTO

$4.78 - $6.74

The Yamamoto Swim Senkos are a game-changing lure that has revolutionized the world of fishing. With its versatility and natural action, this bait has gained popularity among anglers worldwide. The Swimming Senko offers a new dimension to Senko fishing,...

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Strike King KVD Perfect Plastic Rodents Strike King Perfect Rodent Moon Juice

Strike King KVD Perfect Plastic Rodents

STRIKE KING

$1.79 - $4.40

The Strike King KVD Perfect Plastic Rodents are designed for flipping heavy cover and pitching mats. They offer a more compact presentation that can be the key to getting bites in clearer water situations or areas with a lot of fishing pressure. The Baby...

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Storm 360 GT Searchbait Swimmer Swimbaits 360 GT Searchbait Swimmer Gaga 3.5

Storm 360 GT Searchbait Swimmer Swimbaits

STORM LURES

Was: $4.99
Now: $4.49

The Storm 360 GT Searchbait Swimmer Swimbaits are designed to blur the line between swimbait and crankbait, creating a unique attraction on the water. With an exclusive VMC Coastal black hook, these swimbaits generate a hybrid action that combines the...

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Spro Dean Rojas Bronzeye Frogs Spro Bronzeye Frog Jr. 60 Albino

Spro Dean Rojas Bronzeye Frogs

SPRO

$8.09 - $11.69

The Dean Rojas Bronzeye Frogs are a top-of-the-line choice for anglers seeking a reliable and effective frog lure. These lures have been designed to work seamlessly with Gamakatsu's EWG Double Frog Hook, which provides exceptional strength and durability...

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Yum Dinger Yum Dinger Green Pumpkin 3

Yum Dinger

YUM

Was: $3.29
Now: $2.96

The Yum Dinger is a versatile soft plastic bait designed for various fishing techniques, including Texas rigging, wacky style, and pitching into heavy cover. Its subtle life-like action makes it appealing to even the most pressured fish. The unique hook...

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Storm 360 GT Swimbaits Storm 360 GT Swimbait Smelt 2.5

Storm 360 GT Swimbaits

STORM LURES

$4.49 - $5.39

The Storm 360 GT Swimbaits are highly detailed, universally appealing baitfish imitations that set the bar for all other search baits. Designed to be the ultimate "Go-To" bait, these swimbaits feature a custom-built head and body shape, resulting in a...

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Strike King KVD Sexy Frogs KVD Sexy Frog Pearl White

Strike King KVD Sexy Frogs

STRIKE KING

Was: $7.99
Now: $7.19

The Strike King KVD Sexy Frogs are designed for heavy cover and open water applications, making them ideal for anglers who need a versatile and effective lure. With a super sharp Gamakatsu hook, these lures ensure a secure hold on even the most finicky...

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Roboworm Straight Tail Worms Robo Straight Tail 4.5, STA7K3

Roboworm Straight Tail Worms

ROBOWORM

$3.68 - $3.95

The Roboworm Straight Tail Worms are a staple for finesse fishing, reminiscent of the hand-poured worms popular on the West Coast over a decade ago. These worms have become surprisingly effective, especially during warmer months when fish pressure and...

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Reaction Innovations Little/Skinny Dipper Lures Reaction Skinny Dipper Guntersville Shad

Reaction Innovations Little/Skinny Dipper Lures

REACTION INNOVATION

$4.40 - $5.39

The Reaction Innovations Little/Skinny Dipper Lure is a versatile and effective option for anglers seeking a finesse approach. Measuring three and a half inches in length, this bait excels in various applications, including drop shotting and behind a...

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Reaction Innovations Smallie/Sweet Beaver Sweet Beaver 4.20 Black/Blue Flake

Reaction Innovations Smallie/Sweet Beaver

REACTION INNOVATION

$4.22 - $4.94

Reaction Innovations' soft plastic baits have taken the bass fishing market by storm, and the Reaction Innovations Smallie/Sweet Beaver is one of their most popular offerings. This innovative lure features a unique two-tone pattern that creates a lot of...

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Strike King Crappie Thunder Strike King Mr. Crappie Thunder Bait 1-3/4-Inch Electric Lime

Strike King Crappie Thunder

STRIKE KING

Was: $3.49
Now: $3.14

The Strike King Crappie Thunder is a versatile and effective lure designed to catch crappie in various fishing conditions. Its unique solid ripple body creates a disturbance in the water, attracting fish from a distance. The tail of this lure flares out...

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Yamamoto Senko Gary Yamamoto 9B-10-297 3" Yamasenko Grn Pumpkn/Blk

Yamamoto Senko

GARY YAMAMOTO

$4.40 - $6.74

The Yamamoto Senko is a game-changing lure that has revolutionized the world of fishing. Its simplicity and versatility have made it a favorite among anglers worldwide. With its subtle natural action, the Senko can be used in a variety of ways to entice...

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Storm Wildeye Swim Shad Swim Baits Wild Eye Swim Shad Natural Shad 3

Storm Wildeye Swim Shad Swim Baits

STORM LURES

Was: $3.99
Now: $3.59

The Storm Wildeye Swim Shad Swim Baits are designed to mimic the natural movement of a baitfish, making them an attractive option for gamefish in both fresh and saltwater environments. These swimbaits feature a sharp hook molded into a lead head, with a...

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Strike King Rage Swimmer Swimbaits Strike King Rage Swimmer Green Pumpkin 3.25

Strike King Rage Swimmer Swimbaits

STRIKE KING

$4.49 - $5.39

The Strike King Rage Swimmer Swimbaits are designed to provide anglers with a versatile and effective fishing experience. These swimbaits feature an innovative rib design that improves texture and vibration, making them more attractive to fish. With a...

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Strike King Rage Twin Tail Menace Grubs Strike King Rage Baby Menace Crawdaddy

Strike King Rage Twin Tail Menace Grubs

STRIKE KING

$1.79 - $6.29

The Strike King Rage Twin Tail Menace Grubs are designed to deliver big action in a compact package. These grubs feature twin claws with the patented Rage Flange, which creates an enticing action at any speed and on multiple rigging applications. They're...

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Strike King KVD Perfect Plastics Shim E Stick SK Perfect Shim E Stick Smokey Shad

Strike King KVD Perfect Plastics Shim E Stick

STRIKE KING

Was: $4.99
Now: $3.14

The Strike King KVD Perfect Plastics Shim E Stick is a game-changing soft plastic lure that mimics the natural movement and scent of baitfish. Its unique super soft and super salty plastic blend provides an irresistible "shimmy" action that bass can't...

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