Soft Baits

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Zoom Ol' Monster Worms Zoom Magnum Fluke Smokin Shad

Zoom Ol' Monster Worms

ZOOM

$4.94 - $6.29

The Zoom Ol' Monster Worms have been a favorite among tournament anglers for years, known for their impressive size and enticing action. These soft, supple plastic worms are designed to mimic the real thing, with a curled tail that adds to their allure...

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Zoom Ultravibe Speed Worms Ultravibe Speed Worm Black Sapphire

Zoom Ultravibe Speed Worms

ZOOM

$4.49 - $6.29

The Zoom Ultravibe Speed Worms are designed to mimic the appearance and movement of a worm, triggering bass' natural predatory instinct. These soft, life-like plastic lures are made with salt-impregnated material for extra bite-holding power. With the...

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Strike King Rage Tail Chunk Strike King Rage Chunk Black Blue Flake

Strike King Rage Tail Chunk

STRIKE KING

$1.99 - $4.76

The Strike King Rage Tail Chunk is a game-changing soft plastic bait that's designed to mimic the action of a real baitfish. Its unique tail design and high-grade plastics give it a superior swimming motion, making it irresistible to predators. Whether...

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Strike King Rage Denny Brauer Craw Rage DB Craw Green Pumpkin

Strike King Rage Denny Brauer Craw

STRIKE KING

Was: $4.99
Now: $4.49

The Strike King Rage Denny Brauer Craw is a versatile and effective lure for catching bass. Its subtle action makes it perfect for colder water temperatures, where bass are less active. The streamlined design allows it to easily get in and out of cover,...

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Strike King Rage Tail Toad Strike King Rage Toad Okeechobee Toad

Strike King Rage Tail Toad

STRIKE KING

$1.99 - $4.99

The Strike King Rage Tail Toad is a game-changer in the world of soft plastics. Its unique and exclusive tail design sets it apart from other lures on the market. Engineered with high-grade plastics, this bait delivers superior action that's sure to...

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Keitech Swing Impact Swimbaits Keitech Swing Impact Sight Flash 3

Keitech Swing Impact Swimbaits

KEITECH

Was: $5.49
Now: $4.94

The Keitech Swing Impact Swimbaits are designed to excel in various fishing techniques, making them a versatile addition to any angler's arsenal. These soft baits feature a thin, sharp tail that creates a distinctive swinging action when moved through...

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Reaction Innovations Trixie Shark Reaction Trixie Shark Green Pumpkin White

Reaction Innovations Trixie Shark

REACTION INNOVATION

$5.30 - $5.89

The Reaction Innovations Trixie Shark is a game-changing soft plastic bait designed for versatility in targeting various segments of the water column. Its unique two large J-shaped tails create a frantic kicking action, while its wide flat body shape...

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Storm Wildeye Live Sunfish Storm Wildeye Live Sunfish Sunfish 3

Storm Wildeye Live Sunfish

STORM LURES

Was: $5.99
Now: $5.39

The Storm Wildeye Live Sunfish is a highly realistic and effective lure designed to mimic the appearance and movement of a sunfish. Its natural color patterns make it an excellent choice for anglers seeking to catch a variety of species. The Secure...

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Berkley PowerBait Power Minnow Grubs Berkley PowerBait Power Minnow Grub

Berkley PowerBait Power Minnow Grubs

BERKLEY

Was: $5.99
Now: $5.39

The Berkley PowerBait Power Minnow Grubs are a game-changer for anglers of all skill levels. These grubs feature an irresistible scent and flavor that fish can't resist, thanks to the exclusive PowerBait formula developed by Berkley scientists over 25...

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Berkley PowerBait Power Minnows Berkley PowerBait Power Minnow

Berkley PowerBait Power Minnows

BERKLEY

$5.39 - $5.99

The Berkley PowerBait Power Minnows are a game-changer for anglers of all skill levels. These soft plastic lures mimic the appearance and movement of a real minnow, making them irresistible to fish. With their exclusive PowerBait formula, these lures...

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Berkley Powerbait Maxscent D-Worm Berkley PB Maxscent D-Worm Black 5.5

Berkley Powerbait Maxscent D-Worm

BERKLEY

$6.29 - $6.99

The Berkley Powerbait Maxscent D-Worm is a game-changer for anglers seeking to entice finicky fish. Its bolstered scenting and increased naturalism make it nearly irresistible. The soft plastic composition is incredibly supple, allowing for a lifelike...

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Berkley Powerbait Chigger Craw Berkley Powerbait Chigger Craw Watermelon 3

Berkley Powerbait Chigger Craw

BERKLEY

$4.49 - $4.99

The Berkley Powerbait Chigger Craw is a highly realistic soft plastic lure designed to mimic a crawfish. Its small appendages and claws move through the water with a lifelike action, making it an effective choice for fishing on a Texas Rig or as a jig...

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Poor Boy's Tube Poor Boy's Tube Golby 4

Poor Boy's Tube

POOR BOYS

$8.99 - $9.99

Poor Boy's Tube has become a staple for anglers targeting bass in the Great Lakes. Its natural hues and coloration make it an ideal choice for clear water situations. The tube's design is reminiscent of the gobies that have invaded the region, making it...

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Berkley Powerbait Pro Twitchtail Minnows Berkley Powerbait Twitchtail Minnow Watermelon Pearl 3

Berkley Powerbait Pro Twitchtail Minnows

BERKLEY

$4.49 - $4.99

The Berkley Powerbait Pro Twitchtail Minnows are a versatile and effective bait option for anglers. These minnows mimic the appearance of various baitfish, making them suitable for use in a wide range of fishing environments. The unique design of the...

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Berkley Powerbait Crazy Legs Chigger Craw Berkley PB Crazy Legs Chigger Black Blue Fleck 4

Berkley Powerbait Crazy Legs Chigger Craw

BERKLEY

Now: $4.99

The Berkley Powerbait Crazy Legs Chigger Craw is a highly effective bait that has proven itself in competitive fishing tournaments. Its unique design features CRAZY LEGS that enhance the bait's action while swimming or on the drop, making it irresistible...

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Berkley Powerbait Pit Boss Berkley Powerbait Pit Boss Black Blue 3

Berkley Powerbait Pit Boss

BERKLEY

$3.59 - $3.99

The Berkley Powerbait Pit Boss is a top-of-the-line flipping and pitching bait designed by Skeet Reese, a renowned Elite Series veteran and 2009 Bassmaster Classic Champion. This exceptional lure features a unique saber tail design that provides a quick...

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Berkley Powerbait Maxscent Flat Worms Berkley PB Maxscent Flat Worm Black Shiner 4

Berkley Powerbait Maxscent Flat Worms

BERKLEY

$6.29 - $6.99

The Berkley Powerbait Maxscent Flat Worm is a highly effective bait for bass fishing. Its unique design mimics the movement of a real baitfish, with a flat bottom and thinned-out tail section that glides to the bottom slightly nose-first. This realistic...

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Berkley PowerBait Minnows PowerBait Minnow, PBBMW2-SMLT

Berkley PowerBait Minnows

BERKLEY

Now: $4.99

The Berkley PowerBait Minnows are a game-changer for anglers of all skill levels. These soft plastic lures mimic the appearance and movement of a real minnow, making them irresistible to fish. The exclusive PowerBait formula has been perfected over 25...

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Berkley Powerbait Power Swimmers Berkley PB Power Swimmer Electric Shad 3.8

Berkley Powerbait Power Swimmers

BERKLEY

$4.94 - $5.99

The Berkley Powerbait Power Swimmers are designed to mimic the movement of a baitfish, making them an attractive option for predators. These swimbaits feature a shad-style body and tail action that is preferred by top professionals on tour. They can be...

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Strike King KVD Pro-Model Tube Strike King KVD Tube Pearl Pepper

Strike King KVD Pro-Model Tube

STRIKE KING

$2.99 - $3.59

The Strike King KVD Pro-Model Tube is a versatile and effective bait for catching finicky fish. Its compact design makes it perfect for down-sizing presentations on heavily pressured waters. This tube features a salt-impregnated formula that helps to...

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Strike King 3X ElazTech Zero Strike King Lures Zero Soft Bair Worm 5" Body Length Variable Depth Coppertreuse Lure

Strike King 3X ElazTech Zero

STRIKE KING

Was: $3.99
Now: $3.59

The Strike King 3X ElazTech Zero is a revolutionary stick bait designed for anglers who demand durability and performance. Made with Strike King's innovative 3X plastics, this bait is built to withstand the rigors of fishing all day long. Unlike other...

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Stanley Ribbit Frogs Stanley Ribbit 3.5

Stanley Ribbit Frogs

STANLEY JIGS

$4.49 - $5.19

The Stanley Ribbit Frogs are a top choice among anglers for their exceptional ability to attract bass. These lures offer heart-stopping action, making them a thrilling experience for fishermen. With their weedless design, they can be worked over various...

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Strike King 3X ElazTech Z Too Soft Jerkbaits Strike King Baby Z Too Blue Glimmer Pearl Belly

Strike King 3X ElazTech Z Too Soft Jerkbaits

STRIKE KING

Was: $3.99
Now: $3.59

The Strike King 3X ElazTech Z Too Soft Jerkbaits have taken the soft plastic market by storm with their unique blend of softness, strength, and durability. These baits are designed to withstand even the most aggressive bites, as proven by a recent field...

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Gulp Extruded Nightcrawler

Gulp Extruded Nightcrawler

BERKLEY

Now: $5.99

The Gulp Extruded Nightcrawler is a uniquely shaped worm designed to imitate the natural curves of a nightcrawler. Its effectiveness lies in its ability to be fished wacky style, either weightless or on a small jighead. The Berkley Gulp Extruded...

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