Soft Baits

Strike King 3X Elaztech Finesse Worms SK Perfect Finesse Worm Watermelon Red Flk 5

Strike King 3X Elaztech Finesse Worms

STRIKE KING

$1.50 - $4.99

The Strike King 3X Elaztech Finesse Worms are a game-changer in softbait technology. Made with unique space-age plastic, these worms are almost indestructible. When stretched, they can withstand pulling almost four feet without tearing. This means that...

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Berkley Gulp Alive Leech Gulp Alive Jumbo Leech

Berkley Gulp Alive Leech

BERKLEY

$5.99 - $9.99

The Berkley Gulp Alive Leech is a revolutionary fishing bait that offers an alternative to traditional live bait. Its unique formula allows it to stay fresh for longer, making it more effective at catching fish. The leech's realistic appearance and...

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Zoom Lizards Zoom 002-005 6" Lizard Junebug

Zoom Lizards

ZOOM

$2.99 - $5.29

The Zoom Lizards are renowned for their exceptional performance in catching bass under various conditions. These soft plastic baits have earned a reputation for being tough and dependable, making them a favorite among anglers. The secret to their success...

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Strike King Rage Cut R Worm Rage Cut R Worm Pearl 6

Strike King Rage Cut R Worm

STRIKE KING

$1.99 - $4.94

The Strike King Rage Cut R Worm is a versatile and effective soft bait for bass fishing. Its unique design allows it to be used in various ways, including flipping, pitching, Texas-rigging, Carolina-rigging, and weightless swimming. The Rage Tail...

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Strike King Rage Ned Bug Strike King Rage Ned Bug Bama Craw

Strike King Rage Ned Bug

STRIKE KING

$1.99 - $6.29

The Strike King Rage Ned Bug is a unique creature bait designed for the Ned Rig, a popular finesse fishing technique. Its compact body allows it to fit perfectly on a Ned Rig head, making it an ideal choice for downsizing presentations when fish are...

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Zoom Mag 2 Worms Zoom Mag 2 Watermelon Seed

Zoom Mag 2 Worms

ZOOM

$5.39 - $5.99

The Zoom Mag 2 Worms are designed to withstand the challenges of hot summer fishing. Ideal for targeting bigger bass on a Texas-rig, these worms excel when flipping and pitching into heavy cover. Their super soft texture provides the necessary action to...

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Strike King Rage Tail Craws SK Baby Rage Craw Amber Green/Black

Strike King Rage Tail Craws

STRIKE KING

$1.99 - $6.29

The Strike King Rage Tail Craws are a game-changer for anglers looking to add some excitement to their soft plastic presentations. These lures feature a unique and exclusive tail design that sets them apart from other soft plastics on the market. The...

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Zoom Dead Ringer Worms Zoom Dead Ringer Worm Red Shad

Zoom Dead Ringer Worms

ZOOM

$2.69 - $4.79

The Zoom Dead Ringer Worms are a game-changer for bass fishing. These bite-sized worms deliver big attraction with their unique segmented ring design, which traps and holds water to create a presence that's hard to ignore. The curly tail flutters on the...

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Strike King KVD Perfect Plastic Rodents Strike King Perfect Rodent Moon Juice

Strike King KVD Perfect Plastic Rodents

STRIKE KING

$1.99 - $4.40

The Strike King KVD Perfect Plastic Rodents are designed for flipping heavy cover and pitching mats. They offer a more compact presentation that can be the key to getting bites in clearer water situations or areas with a lot of fishing pressure. The Baby...

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Storm 360 GT Searchbait Swimmer Swimbaits 360 GT Searchbait Swimmer Gaga 3.5

Storm 360 GT Searchbait Swimmer Swimbaits

STORM LURES

$4.49 - $4.99

The Storm 360 GT Searchbait Swimmer Swimbaits are designed to blur the line between swimbait and crankbait, creating a unique attraction on the water. With an exclusive VMC Coastal black hook, these swimbaits generate a hybrid action that combines the...

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Storm 360 GT Searchbait Swimbait Bodies Storm 360 GT Searchbait Bodies Smokin Ghost 3.5

Storm 360 GT Searchbait Swimbait Bodies

STORM LURES

$4.49 - $4.99

The Storm 360 GT Searchbait Swimbait Bodies are designed to work in tandem with the Storm 360 GT Searchbait Jigheads, creating a formidable combination for anglers. These swimbait bodies deliver a hard-pounding action that appeals to various species of...

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Spro Dean Rojas Bronzeye Frogs Spro Bronzeye Frog Jr. 60 Albino

Spro Dean Rojas Bronzeye Frogs

SPRO

$8.09 - $11.69

The Dean Rojas Bronzeye Frogs are a top-of-the-line choice for anglers seeking a reliable and effective frog lure. These lures have been designed to work seamlessly with Gamakatsu's EWG Double Frog Hook, which provides exceptional strength and durability...

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Yum Dinger Yum Dinger Green Pumpkin 3

Yum Dinger

YUM

$2.96 - $3.29

The Yum Dinger is a versatile soft plastic bait designed for various fishing techniques, including Texas rigging, wacky style, and pitching into heavy cover. Its subtle life-like action makes it appealing to even the most pressured fish. The unique hook...

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Storm 360 GT Swimbaits Storm 360 GT Swimbait Smelt 2.5

Storm 360 GT Swimbaits

STORM LURES

$4.49 - $5.99

The Storm 360 GT Swimbaits are highly detailed, universally appealing baitfish imitations that set the bar for all other search baits. Designed to be the ultimate "Go-To" bait, these swimbaits feature a custom-built head and body shape, resulting in a...

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Zoom Trick Worms Zoom Trick Worm Green Pumpkin Orange

Zoom Trick Worms

ZOOM

$3.19 - $5.99

The Zoom Trick Worm is a versatile and effective fishing lure designed to mimic the movement of a worm in the water. Its bright, clear colors make it an attractive option for catching post spawn fish or bass suspended in brush or other cover. This lure...

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Berkley PowerBait Floating Trout Worms Berkley Powerbait 3in Power Floating Trout Worm White 15 Pack PBHFTW3-WH

Berkley PowerBait Floating Trout Worms

BERKLEY

$4.49 - $4.99

The Berkley PowerBait Floating Trout Worms are a game-changer for anglers of all skill levels. These worms have been perfected over 25 years by Berkley scientists to create an irresistible scent and flavor that fish can't resist. The exclusive PowerBait...

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Berkley Powerbait Ripple Shad Berkley Powerbait Ripple Shad Smelt 3

Berkley Powerbait Ripple Shad

BERKLEY

$3.59 - $4.99

The Berkley Powerbait Ripple Shad is a highly effective lure designed to mimic the appearance and movement of a baitfish. Its unique shape and coloration make it an attractive option for a variety of fish species. The Ripple Shad's scent and flavor are...

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Berkley Powerbait Maxscent The General Berkley PB Maxscent The General Black 5

Berkley Powerbait Maxscent The General

BERKLEY

$6.29 - $6.99

The Berkley Powerbait Maxscent The General Worm is a top-of-the-line fishing lure designed to attract big bass. Its unique Maxscent formula allows for a slow, shaking descent and a larger scent field, making it highly attractive to fish. This worm offers...

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Berkley Powerbait Maxscent Flatnose Jerk Shad Berkley PB Maxscent Flatnose Jerk Shad Wmln Rd Magic 5

Berkley Powerbait Maxscent Flatnose Jerk Shad

BERKLEY

$6.29 - $6.99

The Berkley Powerbait Maxscent Flatnose Jerk Shad is a highly effective lure designed to mimic the appearance and scent of a baitfish. Fortified with Berkley's potent Maxscent flavoring, this lure delivers a look and smell that bass simply can't resist...

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Berkley Powerbait Power Worms Berkley Pbbpw10-Bgp 10" Power Worm Black Grp

Berkley Powerbait Power Worms

BERKLEY

$4.49 - $4.99

The Berkley Powerbait Power Worms have been a top choice among anglers for nearly two decades. These 10-inch worms offer a natural presentation that works well in various fishing conditions. The classic ribbon-tail design gives them a life-like swimming...

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Berkley Powerbait The Champ Swimmer Berkley Powerbait Champ Swimmer HD Gizzard Shad

Berkley Powerbait The Champ Swimmer

BERKLEY

$7.19 - $7.99

The Berkley Powerbait The Champ Swimmer is a top-of-the-line swimbait designed to mimic the appearance and movement of a baitfish. Its unique body shape and large paddle tail create a realistic swimming action that attracts predators from all sections of...

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Zoom Brush Hogs Zoom Brush Hog Green Pumpkin

Zoom Brush Hogs

ZOOM

$2.79 - $5.79

The Zoom Brush Hogs are a popular choice among anglers due to their unique design and effectiveness. These creature baits feature big, bulky bodies with tails, wings, and arms that create a lot of motion in the water. Made from soft, salty plastic, they...

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Zoom Fat Albert Grubs Zoom Fat Albert Grub Green Pumpkin

Zoom Fat Albert Grubs

ZOOM

$2.96 - $3.29

The Zoom Fat Albert Grub is a top choice for anglers seeking a high-action trailer. Its chunky profile and curly tail create a fluttering action that mimics injured baitfish, making it irresistible to bass. This grub's ribbed body provides an increased...

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Berkley Powerbait The Deal Berkley Powerbait The Deal Pearl White 4.5

Berkley Powerbait The Deal

BERKLEY

$4.49 - $4.99

The Berkley Powerbait The Deal is a highly effective swimbait designed by Skeet Reese, a renowned expert in the field. This product is ideal for imitating a fleeing baitfish and can be used on a wide range of applications. Its unique design features a...

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