Soft Baits

Berkley PowerBait Pro Twitchtail Minnows Berkley PowerBait Pro Twitchtail Minnows Watermelon Pearl 3 in.

Berkley PowerBait Pro Twitchtail Minnows

BERKLEY

$2.99 - $4.99

Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to...

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Berkley PowerBait Floating Trout Worm Berkley PowerBait Floating Trout Worm White 3 in.

Berkley PowerBait Floating Trout Worm

BERKLEY

$4.49 - $4.99

Trout often ignore traditional baits, but the floating Berkley 3 Inch PowerBait Trout Worm triggers aggressive strikes with its scent, buoyancy, and lifelike action. This soft plastic worm bait floats, allowing for a natural presentation that appeals to...

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Strike King Coffee Fat Tubes Strike King Coffee Fat Tubes Watermelon Candy Green Pumpkin 2 3/4 in.

Strike King Coffee Fat Tubes

STRIKE KING

$3.19 - $6.99

Use Strike King Coffee Fat Tubes as a wake-up call to all the sluggish bass in your area. These coffee tubes are infused with an organic scent created with real coffee bean granules and coffee bean oil. The scent masks human and plastic scents while...

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Strike King KVD Drop Shot Half Shell Strike King KVD Drop Shot Half Shell Morning Dawn 3 1/2 in.

Strike King KVD Drop Shot Half Shell

STRIKE KING

$2.99 - $6.74

Give your finesse presentations a little attitude when you tie on the Strike King KVD Drop Shot Half Shell! Built with Strike King's open pour technology, each soft bait has distinct, layered laminates that give it a realistic appearance, even in clear...

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Zoom Split Tail Trailer Zoom Split Tail Trailer Chartreuse Pearl 4 in.

Zoom Split Tail Trailer

ZOOM

Was: $4.99
Now: $4.49

The Zoom Split Tail Trailer features a slender body with narrow twin tails for simulating the motion of live bait. This trailer is ideal for tough situations when you need a bulky meal to tempt fish. It serves as the perfect solution for catching fish...

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Zoom Fluke Zoom Fluke White Pearl 4 in.

Zoom Fluke

ZOOM

$3.59 - $5.21

The Zoom Fluke soft plastic shad imitator is incredibly versatile! The original Fluke continues to be one of the best universal baitfish profiles on the market – its streamlined profile and forked tail help it glide through the water with a...

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Zoom Brush Hog Zoom Brush Hog Green Pumpkin 6 in.

Zoom Brush Hog

ZOOM

$3.19 - $6.29

The Zoom Brush Hog is a favorite creature bait made of super-soft plastic that tempts bass with its lifelike appearance. The Brush Hog bait features multiple water-moving appendages that produce a lot of vibration to entice fish, even in murky water. You...

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Berkley Gulp! Nightcrawlers (Jarred)

Berkley Gulp! Nightcrawlers (Jarred)

BERKLEY

Was: $5.99
Now: $5.39

Berkley Gulp! Nightcrawlers (Jarred) are fat, juicy, and packed with the effective Gulp! scent and flavor. These crawlers feature a lifelike taste and texture. They work especially well on light live bait rigs and last longer than live bait. Through...

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Berkley PowerBait Minnows Berkley PowerBait Minnows Smelt 2 in.

Berkley PowerBait Minnows

BERKLEY

Was: $4.99
Now: $4.49

Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation that works well on your favorite rig. Impregnated with...

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Zoom Finesse Worm Zoom Finesse Worm Grn Pump Chart Tail

Zoom Finesse Worms

ZOOM

$2.99 - $5.99

The Zoom Finesse Worm offers anglers a versatile, subtle presentation that shines in finesse fishing situations. Whether you're targeting pressured fish or fishing clear waters, this worm delivers consistent action with its streamlined body and unique...

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Berkley Gulp! Waxies Soft Baits Berkley Gulp! Alive! Waxies Chartreuse 1/2 in.

Berkley Gulp! Waxies Soft Baits

BERKLEY

$4.49 - $5.39

The Berkley Gulp! Waxies Soft Bait Chartreuse is a top choice among panfish enthusiasts. Its unique design makes it an ideal bait for tipping ice jigs, giving you a competitive edge on the water. Unlike traditional waxies, this soft bait is more durable...

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Berkley PowerBait Pit Boss Berkley PowerBait Pit Boss June Bug 3 in.

Berkley PowerBait Pit Boss

BERKLEY

$3.59 - $3.99

When you're frustrated on a tough fishing day, and nothing seems to be working, use the Berkley PowerBait Pit Boss! You know you'll be attracting fish with the exclusive PowerBait scent formula, but its unique profile was designed to mimic both baitfish...

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Berkley PowerBait Power Wigglers

Berkley PowerBait Power Wigglers

BERKLEY

Was: $4.99
Now: $4.49

Berkley PowerBait Power Wigglers are more effective and easier to store than waxworms or larvae. These wigglers outperform live bait simply by lasting longer. The Berkley PowerBait Power Wigglers are infused with an exclusive scent and flavor that taste...

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Berkley Alive Leeches Berkley Gulp! Alive! Leech Black 1 in.

Berkley Alive Leeches

BERKLEY

Was: $5.99
Now: $5.39

The Berkley scientists have created a bait that replaces the real thing with their development of the Gulp Alive Leech. Each bait is the size, shape, and color of a natural leech and is impregnated with Gulp attractant. The Gulp Alive Leech is extremely...

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Berkley Gulp! Alive! Maggots

Berkley Gulp! Alive! Maggots

BERKLEY

Was: $5.99
Now: $5.39

Berkley Gulp! Alive Maggots are proven to outfish live baits 2:1. These maggots feature an extreme scent dispersion to expand your strike zone. The maggots are packaged in Berkley's "Magic Gravy," which enables you to recharge your baits by putting them...

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Berkley Gulp! Earthworms Berkley Gulp! Earthworms Red Wiggler 1.1 oz. jar

Berkley Gulp! Earthworms

BERKLEY

Was: $5.99
Now: $5.39

Berkley Gulp! Earthworms are a skinny little bait with big fish potential. These worms are about four to five inches in length and are substantially thinner than the jarred Nightcrawlers. They smell, feel, and taste just like the real thing, that fish...

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Berkley Gulp! Maggots Berkley Gulp! Maggots Pink 1.5 oz. Jar

Berkley Gulp! Maggots

BERKLEY

Was: $4.99
Now: $4.49

The Berkley Gulp Maggot Jar is a game-changer for anglers looking to increase their catch. Its unique design allows for extreme scent dispersion, effectively expanding the strike zone and giving you more opportunities to reel in a big one. With its...

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Strike King Rage Cut-R Worms Strike King Rage Cut-R Worms Honey Candy 6 in.

Strike King Rage Cut-R Worms

STRIKE KING

$1.99 - $7.99

Coming to you with a big, nasty attitude are Strike King Rage Cut-R Worms! You can pitch or flip these versatile soft worms and see lots of action all day long. You won't believe the splash, noise, and action these coffee scented Rage Tails make!...

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Zoom Tiny Fluke Zoom Tiny Fluke Baby Bass 3 in.

Zoom Tiny Fluke

ZOOM

$5.39 - $5.99

The Tiny Fluke is the smallest member of the Fluke family from Zoom. When the big bass are biting the smaller shads, the Tiny Fluke should be your main plastic fishing lure. Extensively used by professional anglers, this small fishing lure is the perfect...

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Zoom Magnum Finesse Worm Zoom Magnum Finesse Worm Watermelon Candy 5 in.

Zoom Magnum Finesse Worm

ZOOM

Was: $5.99
Now: $5.39

The Zoom Magnum Finesse Worm is a real game-changer when it comes to fishing for big bass! Despite being only a quarter inch longer than the standard Zoom Finesse worm, this amazing worm is twice as thick, meaning it creates a lot of movement in the...

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Berkley PowerBait The Deal Soft Bait Berkley PowerBait The Deal Soft Bait Pearl White 4.5 in.

Berkley PowerBait The Deal Soft Bait

BERKLEY

$4.49 - $4.99

The Berkley PowerBait The Deal Soft Bait is the real thing if you like to turn on the big bass! Pro angling legend Skeet Reese teamed with Berkley to mastermind this high-sided shad profile. The Deal presents super tail action with swim jig trailers in...

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Strike King Rage Ned Bug Strike King Rage Ned Bug Bama Craw 2 1/2 in.

Strike King Rage Ned Bug

STRIKE KING

$1.99 - $7.99

The Strike King Rage Ned Bug is the perfect addition to your arsenal! This soft bait features a compact body that fits flawlessly on Ned Rig heads. The ribbed body creates a vibration that can draw in fish for a closer look. The double set of appendages...

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Strike King Mr. Crappie Scizzor Shad Body Strike King Mr. Crappie Scizzor Shad Body Osage Orange 2 in.

Strike King Mr. Crappie Scizzor Shad Body

STRIKE KING

$1.00 - $4.49

The popular Mr. Crappie Scizzor Shad Jig has shed the jig and is now available to add to your favorite hook or jig head. The Scizzor Shad body features the Mr. Crappie signature balls and twin tails for twice the action. It includes a secret port for any...

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