Soft Baits

Shop soft plastic lures and soft baits designed for bass fishing, finesse techniques, and versatile freshwater applications. Find soft plastic worms, soft plastic crawfish, ned rig baits, and reliable soft plastic lures from trusted fishing brands. Save on competitive prices, fishing deals, and sale offers from popular brands like Berkley, Zoom, and Yamamoto.

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Zoom Brush Craws Zoom Brush Craw Watermelon Red 5.5"

Zoom Brush Craws

ZOOM

$5.39 - $5.99

The Zoom Brush Craw is a highly effective creature bait designed to mimic the appearance of a crawfish. Its solid body and multiple appendages create a realistic profile that can be fished on a...

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Zoom Zlinky Stick Worms Zoom Zlinky Stick Worm Junebug 5"

Zoom Zlinky Stick Worms

ZOOM

$5.29 - $5.99

The Zoom Zlinky Stick Worm is a highly effective soft plastic lure designed to mimic the movement and appearance of a real worm. Its super-soft yet durable construction allows it to withstand...

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Strike King Rage Tail Craws SK Baby Rage Craw Watermelon Meat

Strike King Rage Tail Craws

STRIKE KING

Was: $7.99
Now: $7.19

The Strike King Rage Tail Craws are a game-changer for anglers looking to add some excitement to their soft plastic presentations. These lures feature a unique and exclusive tail design that sets...

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Strike King KVD Dream Shot KVD Magnum Dream Shot KVD Magic

Strike King KVD Dream Shot

STRIKE KING

$1.99 - $6.69

The Strike King KVD Dream Shot is a highly effective drop shot bait designed by renowned angler Kevin VanDam. Its unique triangle hinged tail section creates a quivering and shaking motion that...

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Strike King Rage Bugs Magnum Rage Bug Okeechobee Craw

Strike King Rage Bugs

STRIKE KING

$1.99 - $7.99

The Strike King Rage Bug is a highly effective flip bait designed to target bass in heavy cover. Its streamlined body allows it to easily slip into tight spaces, making it perfect for targeting bass...

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Zoom Super Speed Craw Zoom Super Speed Craw Black Sapphire 4 in.

Zoom Super Speed Craw

ZOOM

$5.39 - $5.99

The Zoom Super Speed Craw is an outsized take on the Zoom Ultra-Vibe Speed Craw, offering wider, bulkier claws and bulkier tails that tease your prey with maximum action and push even more water. At...

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Berkley PowerBait Power Worms Berkley PowerBait Power Worms Black Grape 10 in.

Berkley PowerBait Power Worms

BERKLEY

$2.99 - $4.99

Berkley PowerBait Power Worms are designed to mimic the natural motion of a falling worm with its ribbon tail design. The soft but firm texture is irresistible to fish and is ideal for lakes,...

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Zoom Brush Hog Zoom Brush Hog Green Pumpkin 6 in.

Zoom Brush Hog

ZOOM

$3.19 - $6.99

The Zoom Brush Hog is a favorite creature bait made of super-soft plastic that tempts bass with its lifelike appearance. The Brush Hog bait features multiple water-moving appendages that produce a...

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Berkley PowerBait Minnows Berkley PowerBait Minnows Smelt 2 in.

Berkley PowerBait Minnows

BERKLEY

Now: $4.99

Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation...

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Zoom Finesse Worms Zoom Finesse Worm Grn Pump Chart Tail

Zoom Finesse Worms

ZOOM

$2.89 - $5.99

The Zoom Finesse Worm offers anglers a versatile, subtle presentation that shines in finesse fishing situations. Whether you're targeting pressured fish or fishing clear waters, this worm delivers...

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Berkley Gulp! Waxies Soft Baits Berkley Gulp! Alive! Waxies Chartreuse 1/2 in.

Berkley Gulp! Waxies Soft Baits

BERKLEY

$4.49 - $5.99

The Berkley Gulp! Waxies Soft Bait Chartreuse is a top choice among panfish enthusiasts. Its unique design makes it an ideal bait for tipping ice jigs, giving you a competitive edge on the water...

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Berkley PowerBait Pit Boss Berkley PowerBait Pit Boss June Bug 3 in.

Berkley PowerBait Pit Boss

BERKLEY

$3.59 - $4.20

When you're frustrated on a tough fishing day, and nothing seems to be working, use the Berkley PowerBait Pit Boss! You know you'll be attracting fish with the exclusive PowerBait scent formula, but...

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Berkley PowerBait Power Wigglers

Berkley PowerBait Power Wigglers

BERKLEY

Was: $4.99
Now: $4.49

Berkley PowerBait Power Wigglers are more effective and easier to store than waxworms or larvae. These wigglers outperform live bait simply by lasting longer. The Berkley PowerBait Power Wigglers are...

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Berkley Alive Leeches Berkley Gulp! Alive! Leech Black 1 in.

Berkley Alive Leeches

BERKLEY

Was: $5.99
Now: $5.39

The Berkley scientists have created a bait that replaces the real thing with their development of the Gulp Alive Leech. Each bait is the size, shape, and color of a natural leech and is impregnated...

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Berkley Gulp! Alive! Maggots

Berkley Gulp! Alive! Maggots

BERKLEY

Was: $5.99
Now: $5.39

Berkley Gulp! Alive Maggots are proven to outfish live baits 2:1. These maggots feature an extreme scent dispersion to expand your strike zone. The maggots are packaged in Berkley's "Magic Gravy,"...

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