Hard Baits

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Googan Squad Rival Glide Bait Gizzard Shad

Googan Squad Rival Glide Bait Gizzard Shad

GOOGAN SQUAD

Was: $29.99
Now: $26.99

The Googan Squad Rival Glide Bait Gizzard Shad is a highly effective swimbait designed to target large fish in lakes. Its single-jointed design allows for a unique darting action on a choppy retrieve, making it irresistible to bass. Anglers can also...

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Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Blue Shiner

Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Blue Shiner

BANDIT

Was: $7.99
Now: $7.19

The Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Blue Shiner is a game-changer for walleye and zander anglers. Its unique design allows for neutral buoyancy, enabling you to slow down your trolling speed while maintaining the desired running depth...

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Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Sexy Shad

Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Sexy Shad

BANDIT

Was: $7.99
Now: $7.19

The Bandit Suspending Minnow Walleye Deep 4.75" 3/4Oz Sexy Shad is designed for anglers seeking a precise control over their lure's depth and action. By suspending the minnow at a consistent depth, you can maintain a desired running zone even through...

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Original Mag Wart Hot Tiger

Original Mag Wart Hot Tiger

STORM LURES

Was: $4.99
Now: $4.49

The Original Mag Wart Hot Tiger is a high-performance crankbait designed to mimic the sound and movement of shallow water baitfish. Its multi-ball rattle system produces a higher pitch and raspy tone that's sure to grab the attention of even the most...

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Blue Fox Classic Vibrax 1/4oz Sil/Wht Foxtail 62-30-101IC

Blue Fox Classic Vibrax 1/4oz Sil/Wht Foxtail 62-30-101IC

BLUE FOX

Was: $4.99
Now: $4.49

The Blue Fox Classic Vibrax is a highly effective lure designed to mimic the natural movement of baitfish in the water. Its unique two-part body emits low-frequency sound vibrations, attracting fish and triggering strikes. The addition of a shiny colored...

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Blue Fox Classic Vibrax 3/8 oz

Blue Fox Classic Vibrax 3/8 oz

BLUE FOX

Was: $3.99
Now: $3.59

The Blue Fox Classic Vibrax 3/8 oz is a top-of-the-line lure designed to catch fish with ease. Its unique sonic vibration technology, emitted when the blade rubs against the free turning gear, creates a low-frequency sound that attracts fish and triggers...

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Blue Fox Classic Vibrax Foxtail White 3/8oz 62-40-101IC

Blue Fox Classic Vibrax Foxtail White 3/8oz 62-40-101IC

BLUE FOX

Was: $4.99
Now: $4.49

The Blue Fox Classic Vibrax Foxtail White is a highly effective lure designed to entice fish with its unique sonic vibration technology. This patented two-part body, made of machined brass and silver or copper plated, emits low-frequency sound waves that...

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Blue Fox Classic Vibrax Foxtail 62-20-101IC

Blue Fox Classic Vibrax Foxtail 62-20-101IC

BLUE FOX

Was: $4.99
Now: $4.49

The Blue Fox Classic Vibrax Foxtail 62-20-101IC is a highly effective lure designed to entice a wide range of fish species. Its unique two-part body, crafted from machined brass, features a silver or copper plating that provides an attractive finish. The...

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Rapala Down Deep Husky Jerk Rapala Down Deep Husky Jerk Pink Tiger UV 4 in.

Rapala Down Deep Husky Jerk

RAPALA

$6.29 - $8.49

Rapala Down Deep Husky Jerks can reach depths of 20 feet when trolled and will run as deep as 10 feet when cast and retrieved thanks to its oversized, deep-diving lip. These husky jerks are perfect for anglers who want a lure that can run straight and...

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Strike King XD Crankbait Strike King 10XD Crankbait Sexy Shad

Strike King XD Crankbait

STRIKE KING

$1.79 - $11.69

Strike King XD Crankbait models feature unique curved bills to get the baits to dive deeper and faster. The Strike King XD Crankbaits are renowned deep-diving crankbaits for their good colors, running true right from the box, getting down deep…and...

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Strike King Red Eyed Shad Tungsten 2 Tap Crankbait Strike King Red Eyed Shad Tungsten 2 Tap Crankbait Chrome Sexy Shad 1/2 oz.

Strike King Red Eyed Shad Tungsten 2 Tap Crankbait

STRIKE KING

$1.79 - $8.09

Your favorite crankbait got an upgrade! The Strike King Red Eyed Shad Tungsten 2 Tap is the same crankbait you love, with an added tungsten sound chamber. This chamber emits a rattle that drives fish crazy! The perfect shad imitating body and realistic...

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Berkley Cane Walker Poppers Berkley Cane Walker Chrome 125

Berkley Cane Walker Poppers

BERKLEY

$4.31 - $7.19

Delivering the most surface disturbance of any Berkley topwater, the Berkley Cane Walker is ideal for those situations when you need a little more noise and action to call fish up to strike. Designed with an aerodynamic body shape that is heavily tail...

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Berkley Drift Walkers Berkley Drift Walker Perfect Ghost 110

Berkley Drift Walkers

BERKLEY

$4.31 - $7.19

Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the wariest of bass. Constructed with a slim hydrodynamic profile, the Berkley Drift Walker produces a long...

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Berkley J-Walker Walking Baits Berkley J-Walker Bone 100

Berkley J-Walker Walking Baits

BERKLEY

$4.31 - $7.19

Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is sure to impress anglers of all skill levels. Blending a hydrodynamic shape and...

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Rapala Snap Rap 08 Rapala Snap Rap 08 Chrome Blue

Rapala Snap Rap 08

RAPALA

Was: $7.99
Now: $7.19

The Rapala Snap Rap brings a hot new technique to anglers fishing sandy and gravel bottoms, as well as, deep west-coast reservoirs. This unique, tough little bait is fished with a snap retrieve method - darting fast on the rod snap, then quickly gliding...

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Rapala Floating Magnums FMAG 18

Rapala Floating Magnums FMAG 18

RAPALA

Was: $15.99
Now: $14.39

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

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Rapala Dives To Crankbait Metal 20 Rapala DT Series Crankbaits Citrus Shad 20

Rapala Dives To Crankbait Metal 20

RAPALA

Was: $10.99
Now: $9.89

There are three key traits that make the Rapala Ike's Custom Ink DT-Series more natural and more fresh-to-the-fish than anything else with treble hooks and a bill. First, it's their purposefully muted colors. Before these baits came along, Ike used to...

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Rapala The Shad Rap 08 Rapala Shad Rap Shad 8

Rapala The Shad Rap 08

RAPALA

Was: $9.99
Now: $8.99

When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be the benchmark by which all other hardbaits are measured,...

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Rapala Dives To 14 Crankbait Lures Rapala DT Pearl Grey Shiner 14

Rapala Dives To 14 Crankbait Lures

RAPALA

Was: $8.99
Now: $8.09

Every tattoo tells a story. The "ink," as the street calls these permanent markings, are individual works of art, indeed. Artisan bass angler Mike "Ike" Iaconelli has offered his unique talents to assist in the development of a masterpiece series of...

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Rapala The Shad Rap 07 Rapala Shad Rap Yellow Perch 7

Rapala The Shad Rap 07

RAPALA

Was: $9.99
Now: $8.99

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

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Rapala X-Rap Jointed Shad 13 Fishing Lures RAPALA XJS13G X-RAP JNTD SHAD 13 GOLD

Rapala X-Rap Jointed Shad 13 Fishing Lures

RAPALA

Was: $14.99
Now: $13.49

With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest speed. Run it fast with equally fantastic action...

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Strike King Red Eye Shad Lipless Crankbaits Strike King Red Eye Shad Blue Gizzard Shad 1/2

Strike King Red Eye Shad Lipless Crankbaits

STRIKE KING

$1.79 - $5.39

The Strike King Red Eye Shad Lipless Crankbaits are a top-of-the-line choice for anglers seeking a versatile and effective lure. Designed by Strike King's national pro staff, these crankbaits offer a complete fish-catching package at an unbeatable price...

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Strike King KVD Jerkbaits KVD Jerkbait Natural Bream 4.5

Strike King KVD Jerkbaits

STRIKE KING

$1.79 - $8.36

The Strike King KVD Jerkbaits are a result of Kevin VanDam's meticulous design and testing process, which spanned nearly two years. These jerkbaits boast an unrivaled action, with a wide side-to-side travel on the jerk and erratic wiggling and darting...

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Strike King Mini-King Spinnerbaits

Strike King Mini-King Spinnerbaits

STRIKE KING

Was: $2.49
Now: $2.24

The Strike King Mini-King Spinnerbaits are a popular choice among anglers due to their effectiveness in attracting a variety of fish species. These compact spinnerbaits are designed for use with light rods, making them ideal for beginners or those who...

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