Hard Baits

HOT SALE
Strike King KVD 200 Jerkbait Strike King KVD 200 Jerkbait Pro Black 4.5 in.

Strike King KVD 200 Jerkbait

STRIKE KING

$1.79 - $8.36

The Strike King KVD 200 Jerkbait lineup, like its brethren the KVD 100, provides a perfect combination of roll, wiggle, and flash that bass anglers crave in a hard bait. The Strike King KVD Jerkbait dives deeper at a depth of four-to-seven feet, perfect...

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Strike King KVD Sexy Dawg Hard Knock Strike King KVD Sexy Dawg Hard Knock Carolina Chrome 4 1/2 in.

Strike King KVD Sexy Dawg Hard Knock

STRIKE KING

$5.39 - $8.99

Make some noise with the Strike King KVD Sexy Dawg Hard Knock! This topwater lure is designed with a unique rattle chamber to make a deep, loud rattle that is great for drawing in some attention. The sleek design of the body helps this lure glide through...

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Berkley Choppo Topwater Lure Berkley Choppo Topwater Lure Bone 105 mm

Berkley Choppo Topwater Lure

BERKLEY

$5.39 - $8.99

The Berkley Choppo Topwater Lure features a durable cupped tail propeller to create volatile topwater action that bass must investigate. Its spinning tail pushes and spits water, causing a commotion at the surface, calling hungry fish to strike. The...

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Rapala Ultra Light Crank Rapala Ultra Light Crank Firetiger 1 1/2 in.

Rapala Ultra Light Crank

RAPALA

Was: $7.99
Now: $7.19

The Rapala Ultra Light Crank gives anglers a compact hardbait that rolls and wobbles with surprising intensity, reaching 4–8 ft. on the cast while covering ponds, creeks, and small lakes for trout, panfish, river smallmouth, and shallow-cover bass...

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Rapala Balsa Xtreme BX Jointed Minnow Rapala Balsa Xtreme BX Jointed Minnow Smelt 3 1/2 in.

Rapala Balsa Xtreme BX Jointed Minnow

RAPALA

Was: $12.49
Now: $11.24

The Rapala Balsa Xtreme BX Jointed Minnow gives anglers a lively, responsive jointed action with a balsa core that kicks hard through the 6–8 ft. zone while a tough copolymer shell adds the durability needed to fish around rock, timber, and current...

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Rapala Ultra Light Shad Rapala Ultra Light Shad Gold 1 1/2 in.

Rapala Ultra Light Shad

RAPALA

Was: $7.99
Now: $7.19

The Rapala Ultra Light Shad gives anglers a compact, headstrong shad-style crankbait with a precision-weighted body that casts well, tracks true at any speed, and delivers a tight rolling swim that draws strikes when fish aren’t aggressively...

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Rapala Balsa Xtreme BX Brat Crankbait Rapala Brat Squarebill Homers Buddy 3

Rapala Balsa Xtreme BX Brat Crankbait

RAPALA

Was: $10.49
Now: $9.44

Bass love whackin' the Rapala Balsa Xtreme BX Brat Crankbait! The Brat combines a balsa inner core with a tough, copolymer shell to create a buoyant, yet durable crankbait. Perfect for shallow-water fishing, this crankbait features a squarebill to...

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Berkley Flicker Shad Jointed Crankbait Berkley Flicker Shad Jointed Crankbait Firetail Anti-Freeze 2 in.

Berkley Flicker Shad Jointed Crankbait

BERKLEY

$3.23 - $5.39

Ready to make some noise? With the Berkley Flicker Shad Jointed Crankbait, you'll gain all the attention. This all-purpose trolling crankbait creates a ton of rattling and rolling action, sending noise and vibrations through the water that will drive...

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Rapala Fat Rap Rapala Fat Rap Silver 2 in.

Rapala Fat Rap

RAPALA

Was: $8.99
Now: $8.09

The Rapala Fat Rap gives anglers a compact, deep-diving balsa crankbait with a tight swimming action that mimics a fleeing shad and consistently triggers strikes from finicky bass, walleye, and river smallmouth when covering 3–5 ft. flats or...

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Rapala CountDown Minnow Rapala CountDown Minnow Yellow Perch 1 1/2 in.

Rapala CountDown Minnow

RAPALA

$8.09 - $9.89

Rapala CountDown Minnows sink at a rate of 1 foot per second, allowing you to easily and repeatedly fish the targeted depth. Whether the fish are suspended, at the weed tops or holding on bottom structure, the Rapala CountDown Minnows can get you to them...

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Rapala Shad Rap RS Rapala Shad Rap RS Purple Clown 1 1/2 in.

Rapala Shad Rap RS

RAPALA

Was: $8.99
Now: $8.09

The Rapala Shad Rap RS takes the classic Shad Rap profile and adds a heavier plastic body for longer casts, combining an erratic wobble with a cadence-style rattle that draws attention and then suspends when paused to mimic a stunned baitfish, giving...

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Rapala Original Jointed Minnow Rapala Original Jointed Minnow Perch 3 1/2 in.

Rapala Original Jointed Minnow

RAPALA

$8.99 - $10.79

Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom...

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Rapala RipStop Deep Jerkbait Rapala RipStop Deep Jerkbait Carbon 4 3/4 in.

Rapala RipStop Deep Jerkbait

RAPALA

$9.44 - $11.24

The Rapala Ripstop Deep Jerkbaits are designed to mimic the action of a stunned or wounded baitfish, making them an effective choice for anglers. These jerkbaits feature a patent-pending boot tail design that causes them to stop on a dime, perfectly...

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Rapala Ultra Light Minnow Rapala Ultra Light Minnow Firetiger 1 1/2 in.

Rapala Ultra Light Minnow

RAPALA

Was: $7.99
Now: $7.19

The Rapala Ultra Light Minnow gives ultralight anglers a small-profile hardbait that casts surprisingly far thanks to its weighted body, then sinks slowly with a tight wobble-and-roll that triggers panfish, trout, and bass in clear or pressured water...

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Rapala Ultra Light Rippin' Rap Rapala Ultra Light Rippin' Rap Gold Chrome 3/16 oz.

Rapala Ultra Light Rippin' Rap

RAPALA

Was: $7.99
Now: $7.19

The Rapala Ultra Light Rippin’ Rap delivers big vibration in a compact profile, making it a go-to for chasing crappie, perch, and bass in both open water and through the ice. Its lipless, deep-belly body cuts through the water with a hard, vibrating...

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Rapala RipStop Jerkbait Rapala RipStop Jerkbait Elite Blue 4 3/4 in.

Rapala RipStop Jerkbait

RAPALA

$9.89 - $10.34

The Rapala RipStop Jerkbait features a one-of-a-kind tail design that generates a fast-ripping, flashing swimbait action. This awesome stickbait also creates a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super-slow...

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Rapala Slab Rap Rapala Slab Rap Gold Chrome 1 1/2 in.

Rapala Slab Rap

RAPALA

Was: $7.99
Now: $7.19

The Rapala Slab Rap brings aggressive vibration and versatility to anglers chasing bass, walleye, and panfish in open water or through the ice. Its forward-weighted, minnow-shaped body creates a hard-hitting, side-to-side wobble that mimics a distressed...

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Strike King KVD 100 Jerkbait Strike King KVD 100 Jerkbait Phantom Perch 3 5/8 in.

Strike King KVD 100 Jerkbait

STRIKE KING

Was: $8.99
Now: $8.09

The Strike King KVD 100 Jerkbait roster offers bass anglers a hard bait, which provides the roll, wiggle, and flash of live prey to urge hungry mouths to strike instinctively! A proprietary weight transfer system in the Strike King KVD Jerkbait increases...

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Rapala Shadow Rap Shad Jerkbait Rapala Shadow Rap Shad Jerkbait Carbon Shallow

Rapala Shadow Rap Shad Jerkbait

RAPALA

Was: $9.99
Now: $8.99

Rapala Shadow Rap Shad Jerkbaits are designed with an irresistible, slow-rising action that perfectly mimics a struggling shad. From the sharp left-to-right turns during the retrieve, to the vertical rise when paused, the movement of these lures is...

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Rapala Shadow Rap Rapala Shadow Rap Bud Shallow

Rapala Shadow Rap

RAPALA

Was: $9.99
Now: $8.99

The much anticipated Rapala Shadow Raps are like no other jerkbait you have ever fished before. These baits combine a horizontal struggle with a vertical fade that mimics a wounded minnow perfectly. Shadow Raps kick almost 180 degrees right then left,...

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Rapala X-Rap Deep Rapala X-Rap Deep Silver 3 1/8 in.

Rapala X-Rap Deep

RAPALA

Was: $12.49
Now: $11.24

Rapala X-Rap Deep lures sink quickly to the bottom, maintaining all the positive qualities that have made the X-Rap famous. These lures feature prominent scales and a lateral line on the body that catch and reflect light like a beacon. They also include...

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Rapala Mini Fat Rap Rapala Mini Fat Rap Silver 1 1/2 in.

Rapala Mini Fat Rap

RAPALA

Was: $7.99
Now: $7.19

The Rapala Mini Fat Rap packs the classic Fat Rap crankbait shape into a compact, balsa-built body that digs just a few feet down with a tight, fleeing-bait action that consistently triggers trout and panfish when larger profiles won’t seal the...

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Rapala Jointed Shallow Shad Rap Rapala Jointed Shallow Shad Rap Yellow Perch 2 3/4 in.

Rapala Jointed Shallow Shad Rap

RAPALA

Was: $8.99
Now: $8.09

A Rapala Jointed Shallow Shad Rap gives bass anglers a lively, wounded-baitfish presentation with a shallow lip and articulated body that wiggles, wobbles, and pulses even at slow speeds, making it effective around shoreline wood, grass edges, and riprap...

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Rapala Shad Rap Rapala Shad Rap Helsinki Shad 1 1/2 in.

Rapala Shad Rap

RAPALA

Was: $9.99
Now: $8.99

Rapala Shad Raps are the standard all other cranks are measured by. Shad rap lures closely resemble the sizes, actions, and colors of common baitfish and forage found worldwide. With a premium balsa wood construction, these lures are equally effective...

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