Soft Baits

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Strike King Rage Tail Toad Strike King Rage Toad Okeechobee Toad

Strike King Rage Tail Toad

STRIKE KING

$1.79 - $4.49

The Strike King Rage Tail Toad is a revolutionary soft plastic lure that's been making waves in the fishing community. Its distinctive tail design sets it apart from other lures on the market, and its high-grade plastic construction ensures superior...

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Reaction Innovations Trixie Shark Reaction Trixie Shark Green Pumpkin White

Reaction Innovations Trixie Shark

REACTION INNOVATION

Was: $5.99
Now: $5.30

The Reaction Innovations Trixie Shark is a revolutionary soft plastic bait designed for versatility in targeting various segments of the water column. Its unique two large J-shaped tails create a frantic kicking action, while its wide flat body shape...

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Storm Wildeye Live Sunfish Storm Wildeye Live Sunfish Sunfish 3

Storm Wildeye Live Sunfish

STORM LURES

Was: $5.99
Now: $5.39

The Storm Wildeye Live Sunfish is a highly realistic and effective lure designed to mimic the appearance and movement of a sunfish. Its natural color patterns make it an excellent choice for anglers seeking to catch a variety of species. The Secure...

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Yum Christie Critter Yum Christie Critter Black Blue Shadow 8pk

Yum Christie Critter

YUM

Was: $3.29
Now: $2.96

The Yum Baby Christie Critter is a compact and highly effective soft plastic lure designed to entice light-feeding predators. Its unique design features two J-shaped tails, two flappers, and two fluttering arms that create an overwhelming movement in the...

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Yum Breaking Shad

Yum Breaking Shad

YUM

Was: $3.29
Now: $2.96

The Yum Breaking Shad is a top-of-the-line soft plastic lure designed to mimic the appearance and movement of a baitfish. Its unique design features a forked tail that creates a tantalizing darting action, attracting big bass. The lure's deep belly hook...

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Yum Swimmin Dinger Yum Swimmin Dinger Watermelon Pearl 4

Yum Swimmin Dinger

YUM

Was: $3.29
Now: $2.96

The Yum Swimmin Dinger is a highly versatile and effective lure designed for professional anglers. Its hybrid attraction mechanism retains the legendary features of the original Yum Dinger, while offering some exciting new possibilities. With its heavily...

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Poor Boy's Tube Poor Boy's Tube Golby 4

Poor Boy's Tube

POOR BOYS

Was: $9.99
Now: $8.99

The Poor Boy's Tube has become a staple for anglers targeting bass in the Great Lakes. Its natural hues and coloration make it an ideal choice for clear water situations. The tube's design is reminiscent of the gobies that have invaded the region, making...

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Strike King KVD Pro-Model Tube Strike King KVD Tube Pearl Pepper

Strike King KVD Pro-Model Tube

STRIKE KING

$2.69 - $3.59

The Strike King KVD Pro-Model Tube is a highly effective bait for catching finicky fish in various water conditions. Its compact design makes it perfect for presentations on heavily pressured waters, allowing anglers to down-size their approach. The tube...

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Stanley Ribbit Frogs Stanley Ribbit 3.5

Stanley Ribbit Frogs

STANLEY JIGS

$4.04 - $4.67

The Stanley Ribbit Frogs are a top choice among anglers for their exceptional ability to attract bass. These lures offer heart-stopping action, making them a thrilling experience for fishermen. With their weedless design, they can be worked over various...

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Yum Christie Craw Yum Christie Craw Green Pumpkin Purple 8pk

Yum Christie Craw

YUM

Was: $3.29
Now: $2.96

The Yum Christie Craw is a top-of-the-line soft plastic lure designed to mimic the natural movement of crawfish. Its compact profile makes it perfect for targeting bass in tight spots, and its ability to slip in-and-out of vegetation with ease allows for...

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Reaction Innovations Man Bear Pigs Man Bear Pig Tramp Stamp

Reaction Innovations Man Bear Pigs

REACTION INNOVATION

$4.49 - $5.03

The Reaction Innovations Man Bear Pigs are designed to mimic various forage species, making them an excellent choice for bass anglers. These creature baits feature a unique forward-facing rib design that creates pressure waves in the water, alerting bass...

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Roboworm Ned Worms Roboworm Ron3Fk3B8 3" Ned Gre Pu Perch

Roboworm Ned Worms

ROBOWORM

Was: $4.99
Now: $4.04

The Roboworm Ned Worm is a finesse bait designed for use with the Ned Rig technique, ideal for anglers seeking a subtle presentation on the water. Its short, fat profile makes it perfect for rigging on small jig heads, and its flat bottom allows for a...

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Strike King Shadalicious Swimbaits Strike King Shadalicious Green Gizzard Shad 3.5

Strike King Shadalicious Swimbaits

STRIKE KING

Was: $7.99
Now: $7.19

The Strike King Shadalicious Swimbaits are designed to mimic the appearance and movement of a real shad, making them an attractive option for anglers looking to catch more fish. With their lifelike colors and enticing action, these swimbaits are sure to...

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Roboworm Fat Straight Tail Worms Roboworm Roskb29F 4.5" Fat Straight M.M Iii

Roboworm Fat Straight Tail Worms

ROBOWORM

$3.68 - $3.77

The Roboworm Fat Straight Tail Worm is a classic soft plastic worm design that has been perfected by the Country's premier plastic worm company, Roboworm. This hand-poured quality worm features clean colors and a thicker head section, making it ideal for...

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Strike King Lightening Shad Strike King Mr Crappie Lightning Shad Redfrig White MRCLS2-186

Strike King Lightening Shad

STRIKE KING

Was: $2.99
Now: $2.69

The Strike King Lightening Shad is a versatile and effective lure designed to mimic the movement of a shad or shiner. Its 2-inch solid body allows for a natural swimming action that attracts a wide range of fish species. This lure can be used in various...

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Yamamoto Single Tail Grubs Yamamoto Single-Tail Grub 5"

Yamamoto Single Tail Grubs

GARY YAMAMOTO CUSTOM BAIT

Was: $7.99
Now: $6.29

The Yamamoto Single Tail Grubs are a timeless choice for anglers seeking a reliable and adaptable bait. Their versatility allows them to be rigged in multiple ways, making them suitable for various fishing conditions throughout the year. Whether used...

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Yum Craw Papi Yum Craw Papi Crawdad 3.75

Yum Craw Papi

YUM

Was: $3.29
Now: $2.96

The Yum Craw Papi is a highly realistic crawfish imitation that has gained popularity among bass anglers. Its durable yet soft texture makes it an effective lure for catching largemouth, smallmouth, and spotted bass. The oversized pinchers on this...

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Yamamoto Flappin' Hog Gary Yamamoto Fh-07-330 Flappin' Hog Grn Pmpkn Prpl

Yamamoto Flappin' Hog

GARY YAMAMOTO

Was: $7.99
Now: $6.29

The Yamamoto Flappin' Hog is a highly effective bait for flipping and pitching in tight cover, making it an ideal choice for anglers who need to navigate dense vegetation with ease. Its unique design features a hollow section near the tail, allowing for...

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Missile Baits D Bomb Creature Baits Missile Baby D Bomb Bruiser Flash

Missile Baits D Bomb Creature Baits

MISSILE BAITS

Was: $4.69
Now: $4.22

The Missile Baits D Bomb Creature Baits are a game-changer for anglers looking to upgrade their soft plastic game. These bulky 4-inch creature baits feature unique, ribbed bodies designed to displace water, resulting in a straight fall. The tails of the...

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Strike King KVD Perfect Plastic Swim'n Caffeine Shad Swim'n Caffeine Shad Smokey Shad 5

Strike King KVD Perfect Plastic Swim'n Caffeine Shad

STRIKE KING

$1.79 - $4.49

The Strike King KVD Perfect Plastic Swim'n Caffeine Shad is a highly effective bass fishing lure that mimics the appearance and movement of a shad. Its paddle tail design provides an incredible kicking action, making it irresistible to bass. Made with a...

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Yamamoto Shad Shape Worms Gary Yamamoto 68L-10-297 Shad Shaped Worm Grn Pmk/Blk

Yamamoto Shad Shape Worms

GARY YAMAMOTO

Was: $5.99
Now: $4.49

The Yamamoto Shad Shape Worms are a top choice for anglers seeking a versatile and effective bait. Their unique design combines the elements of a ribbed Senko and a tiny shad-like bait, making them ideal for drop shotting and darter heading. This finesse...

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Yamamoto Kut Tail Worms Gary Yamamoto 7L-10-297 5" Cut Tail Worm Grn Pumpkn Bl

Yamamoto Kut Tail Worms

GARY YAMAMOTO CUSTOM BAIT

$5.39 - $6.29

The Yamamoto Kut Tail Worms are designed for finesse fishing techniques, where a subtle action is crucial to fooling finicky fish. These worms feature a unique tail design that produces the perfect amount of movement, making them ideal for drop-shotting...

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Yum Craw Chunk Yum Craw Chunk Watermelon Red Flake 3.75

Yum Craw Chunk

YUM

Was: $3.29
Now: $2.96

The Yum Craw Chunk is a game-changer for bass anglers, offering a realistic and enticing presentation that's hard to resist. Its chunk-style design imitates the animated nature of a crawfish, complete with thin claws and meaty ends that undulate with...

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Mister Twister Grub Tails Mr Twister Meeny Tail 3 in Pepper0 MTSF20-11BKS

Mister Twister Grub Tails

MISTER TWISTER

$2.24 - $4.49

The Mister Twister Grub Tails have been a trusted choice among anglers for years, offering a reliable way to catch a variety of fish species. Its unique design allows for a natural presentation that fish find hard to resist. This versatile lure can be...

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